Target account management

Bring sales and marketing together to coordinate account-based activities using centralized automations to deliver personalized cross-channel campaigns to your high-value accounts.

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Account-based management with a unified front.

Marketing and sales teams are being asked to get more value than ever out of their efforts — and to prove their value too. By focusing on high-value accounts and the influencers and decision makers within, organizations can hone their efforts on delivering orchestrated campaigns where they can make the most impact.

Marketo Engage puts automation and data insights to work for your inbound and outbound account-based marketing (ABM) strategies. With advanced experience automations and CRM integrations, you can easily target high-value accounts with personalized cross-channel journeys that boost account penetration and engagement, and let sales and marketing work as a team to move decision makers toward one common goal. Native integrations also lets you target and re-target accounts across paid media channels such as Google AdWords, Facebook Ads, and LinkedIn Campaign Manager. And a central dashboard combines all sales and marketing data so you can easily see account-level attribution and the ROI of your joint efforts.