Take omnichannel personalization to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.
Adobe Target
A/B test and optimize every experience, every time, with Adobe Target.
With Adobe Target, you get AI-powered testing, personalization and automation at scale, so you can find that one customer out of a million, and give them what they want.
Benefits of Adobe Target


Stop guessing with A/B and multivariate testing.
Running isolated testing just doesn't cut it. Target lets you easily test everything through every channel every time.

Improve every experience with AI-powered automation and scale.
AI is critical to modern optimization. Test the experience and personalize it to every visitor, applying artificial intelligence with a single click.

Forrester names Adobe a Leader
Read The Forrester Wave™: Digital Intelligence Platforms 2022 report to learn how Adobe Real-Time CDP, Adobe Target, and Adobe Analytics seamlessly integrate to elevate experience optimization.
How we're different
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