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Marketing and advertising more in sync than a ’90s boy band.

Automate, coordinate, and scale paid media buying across digital channels with tools that seamlessly connect data and experiences.

Watch overview

A single source of truth for all your advertising.


AI optimization

Use Adobe Sensei to get spend forecasts and real-time optimization opportunities.


Connected data

Bring together marketing and advertising data for better planning, segmentation, and analysis.


Streamlined content creation

Connect creative and marketing teams with native integrations to create thousands of ads at scale.


Actionable insights

Get recommendations for how to leverage learnings in campaigns and track data in one dashboard with in-platform reporting options.

  1. DSP
  2. Search, Social, & Commerce
  3. Creative
active tab
Campaign Goals

The demand-side platform connects it all.

From display to digital audio to CTV ads, bring your digital media together.

  • Combine cross-screen and cross-channel integrations.
  • Connect branding and performance intelligence.
  • Optimize campaigns toward business goals.
  • Control your exact media inventory.

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Predictive modeling

Automation leads to innovation.

Connect Adobe enterprise data with publisher automation to maximize performance and increase efficiency.

  • Use AI to maximize your search, shopping, commerce, and retargeting campaigns to reach your goals.
  • Get automated insights and optimal spends.
  • See predicted revenue returns before spending a dime.
  • Connect and track data in one dashboard.

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Create Experience

Integration — your creative superpower.

Direct integration with Adobe Creative Cloud applications lets you automatically create, test, and optimize personalized ads at scale.

  • Unite creative and advertising teams in natively connected workflows.
  • Increase messaging relevance to attract users.
  • Map out sequenced and personalized customer journeys with decision trees.
  • Use automated ad creation for prospecting and retargeting customers.

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The latest innovations for Adobe Advertising.

Improve customer acquisition through paid media channels with connected TV (CTV) and search, social, and commerce tools.

  • Measure CTV's halo effect on revenue compared to other paid and owned channels with native reporting capabilities.
  • Use AI-powered optimization to help provide clear performance signals using over 200 metrics.
  • Discover which CTV publishers deliver the most cost-effective media to reach new prospects with customized planning and reach-based optimizations.
  • Align creative assets and your website landing page to ensure customers have a consistent experience.
  • Independently plan, measure, and optimize bid strategies across paid search, social, and commerce apps in a single view.

What makes Adobe Advertising different?

Audience Data

Connected advertising.

Adobe Advertising is natively integrated with Adobe Experience Cloud products. These connections let you easily create consistent customer experiences through each interaction.

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Advanced measurement and strategy.

With in-platform and consultancy-based reporting options, measurement with Adobe Advertising gives you the flexibility to leverage your Adobe applications as part of a holistic framework.

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Real-time campaign data
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Adobe named a Leader in enterprise marketing suites in The Forrester Wave.

Read the report

Better together.


Adobe Advertising + Adobe Analytics

Integrate with Adobe Analytics to get a deeper understanding of touchpoints throughout the customer journey and use insights to plan and optimize your paid media strategies.

Learn more about Analytics

Auto-target to Optimize

Adobe Advertising + Adobe Target

With Adobe Target, you can personalize a landing page based on the creative click-through. You can even set up A/B testing to measure the effectiveness of different personalization tactics.

Learn more about Target

Automated Segment Recommendations

Adobe Advertising + Adobe Real-Time CDP

With Adobe Real-Time Customer Data Platform, you can use data to build robust audience segments with deep insights, then activate these segments within the Adobe Advertising ecosystem.

Learn more about Real-Time CDP

See the results top companies are getting. | adobe acrobat logo

45% improvement in cost per visit | PGA Tour logo

26% increase in global digital visitors