Multivariate Targeting

Select the ideal targeting mix with multiple options including inventory targeting based on sites, apps, categories. Or, target based on audience segment, device type, manufacturer, OS, browser, connectivity, or location from the country level to zip code.

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Stay on target. And budget.

When your video or display ad hits the mark, you’ve provided an experience that’s tailor made to create a lasting impression. But if your ad doesn’t reach the right audience or device, you’ve wasted budget. In an environment where every marketing dollar counts, that’s something your brand just can’t afford.

With multivariate targeting, you can gain access to advanced targeting that gets your ad in front of the people you want, the location you need, and in the correct context. Adobe Advertising Cloud offers audience targeting at scale across open real-time bidding (RTB) and premium inventory, device targeting without limits, geographic targeting, and the most granular level of targeting capabilities for your audience marketing.