Explore the benefits of Experience Manager Sites.

We have raised the bar on what a CMS can do; Experience Manager Sites lets you address the core challenges of managing your digital properties.

  1. Site performance
  2. Content creation
  3. Testing & optimization
  4. Developer tools
  5. Omnichannel experiences
  6. Headless CMS
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Before and after versions of a soda website updated for a higher Google Lighthouse scores

Increase the discoverability, traffic, and conversion of your site.

Improved load times and responsiveness boost search rankings, traffic, and conversion. Experience Manager Sites is the only CMS on the market with out-of-the-box capabilities to achieve maximum performance.

  • Dramatically improve Core Web Vitals and Google Lighthouse scores.
  • Rank higher in SEO.
  • Deliver pages faster to reduce bounce rates and keep your customers engaged.

Learn about site performance

Content author using Microsoft Word to update a travel website

Eliminate bottlenecks in your digital content creation and delivery.

To meet customer expectations, brands must deliver a wider variety of web and app content at a faster pace. Experience Manager Sites lets every marketer create and edit webpages quickly.

  • Increase productivity with flexible authoring tools for different types of content contributors.
  • Leverage familiar tools like Microsoft Word or Google Docs to create and edit pages without specialized application knowledge.
  • Content authors who want to work within the application can use an intuitive visual editor to create or edit pages.

Learn about content creation

Two variations of a financial services website being tested and the test summary results

Improve engagement and conversion with continuous page optimization.

Experience Manager Sites makes experimentation and testing quick and easy — without the need for additional development cycles or integration with third-party vendors — thanks to built-in experimentation and automated reporting capabilities. Combined with Document-based Authoring you can:

  • Run A/B simple tests fast.
  • Run full page experiments across design, content, and UX at the same time.
  • Access insights easily via chatbot to get faster answers on page performance.

Learn about testing and optimization

Developer working on the JavaScript for a travel website

Accelerated web development.

Experience Manager Sites has a “build less” approach to development. This approach welcomes the use of JavaScript and CSS and provides:

  • Pre-optimized boilerplate code to give you the best starting point.
  • Auto-reporting of degradations to maintain fast page load times.
  • A content-first approach that accelerates development cycles by allowing authoring, design, and coding to occur in parallel, rather than the traditional — and lengthy — linear development process.

Learn about developer tools

A Content Fragment for a skincare ad and its channels available for publishing, including mobile app, mobile email banner, banner ad, and website banner.

Create pages that excite your customers, wherever they are.

Experience Manager Sites offers simple-to-use tools that allow you to create, manage, and deliver engaging content across your digital properties.

  • Collaborate globally with consistent design systems, reusable content components, direct access to governed assets, and translation workflows.
  • Use responsive design tools to create consistent experiences throughout web, mobile, and app journeys.

Learn about omnichannel experiences

Healthcare website publishing a Content Fragment across channels

Flexibility to work with all your technology.

Experience Manager Sites has expanded authoring options for headless and headful delivery models out-of-the-box. Content can be created and managed as reusable content fragments that can be delivered in any front-end of choice.

  • Work with intuitive and comprehensive APIs.
  • Get a broad catalog of ready-made extensions, or build your own integrations with our third-party extensibility framework.

Learn about headless CMS

Adobe Experience Manager Sites Use Cases

Build a global site

Streamline and scale content creation and management across teams and channels with easy-to-use tools.

Optimize conversion

Boost website performance with easy-to-use tools that give marketers instant insights for better engagement.

Reuse content

Let teams use and quickly repurpose brand-approved content for different audiences across channels.

Create personalized experiences

Leverage marketer-friendly tools to create and deliver tailored experiences for every customer.

https://main--bacom--adobecom.hlx.page/fragments/products/gen-ai/aem-sites

Helping global brands drive business impact with personalization.

Learn more about Experience Manager Sites.

https://main--bacom--adobecom.hlx.page/fragments/products/blades/aem-sites/overview-deeper-content

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Unlock more with Adobe integrations.

Connect Adobe products to create experiences that are right on time and just right for your customers.

Experience Manager Sites + Adobe Experience Manager Assets

Update assets and digital content everywhere automatically, saving developers and marketers time.

Learn more | Learn more Experience Manager Sites and Adobe Experience Manager Assets

Experience Manager Sites + Adobe Commerce

Create immersive shopping experiences by enriching product pages with content and manage both content and commerce with a single integrated system.

Learn more | Learn more Experience Manager Sites and Adobe Commerce

Experience Manager Sites + Adobe Analytics

Fuel content with real-time, omnichannel insights to optimize faster and make each customer interaction relevant.

Learn more | Learn more Experience Manager Sites and Adobe Analytics

FAQs

What is content personalization?
Content Personalization is a marketing strategy that uses data about consumers to individualize their experiences when they interact with your brand. It helps brand meet their customers' needs and drive engagement and sales.
What does Adobe Experience Manager Content Services do?

Adobe Experience Manager Content Services leverages traditional Experience Manager Pages to compose headless REST API endpoints and Experience Manager Components to define or reference the content to expose on these endpoints.

Experience Manager Content Services allows the same content abstractions used for authoring web pages in AEM Sites to define the content and schemas of these HTTP APIs. The use of Experience Manager Pages and Experience Manager Components empowers marketers to quickly compose and update flexible JSON APIs to power any application.

What is a headless CMS?
A headless CMS is a content management system (CMS) that lets you take content from the CMS and deliver it to any front end using any framework of choice. It separates content from the presentation layer (the head), creating blocks of content that can be delivered in a channel-neutral format to power any channel or experience. This means you can create content once and reuse it everywhere.
What does Adobe Experience Manager Sites Content as a Service include?
Content as a Service lets you use any of content in Experience Manager and deliver it to any channel. You can set the content for delivery to different types of devices with just a few keystrokes. And your developers don’t need deep knowledge of the Experience Manager repository structure.
What is a Customer Experience (CX)?
Customer experience (CX) is the overall perception a customer has of their interactions with a company or brand across all touchpoints and channels — before, during, and after a purchase or engagement. A positive customer experience can lead to increased loyalty, repeat business, and positive word-of-mouth referrals or recommendations.