con-block-row-bgcolor

#000000

ADOBE EXPERIENCE PLATFORM AGENT COMPOSER

Customize and optimize your agent ecosystem.

Confidently manage, configure, and customize agentic experiences. Agent Composer empowers marketing technology teams to build an agent ecosystem that drives customer experience orchestration across the enterprise.

con-block-row-text (xl-button)

Book a demo | Book a demo Agent Orchestrator

Enterprise-level orchestration and oversight.

Whether you build your own or integrate third-party agents, Agent Composer ensures that each connected agent is grounded in proprietary data, aligned to brand standards, and integrated across existing systems with centralized governance and interoperability. Organizations can innovate with confidence while maintaining the oversight, brand compliance, and consistency required at enterprise scale.

Analyze
Enrich
Extend

active tab

tab

ao, 1

style

M spacing

Confidently guide and manage AI agent impact.

Get a centralized view into how your organization uses Adobe Experience Platform Agents. Agent Composer makes it easy for teams to track conversation metrics, usage patterns, and credit consumption to understand impact and increase adoption across the organization.

Built-in monitoring aligned to Adobe’s trust and governance principles enables agents to operate transparently and responsibly, enabling teams to scale with confidence while maintaining oversight and accountability.

tab

ao, 2

style

M spacing

Create on-brand, policy-aware agent experiences.

Go beyond surface-level personalization with Agent Composer by grounding agents in your organization’s definitions and taxonomies, along with codified brand guardrails, eligibility rules, compliance requirements, and success metrics. This foundation ensures every interaction is contextually relevant, aligned to business strategy, compliant with policy, and consistent with your brand standards.

tab

ao, 3

style

M spacing

Power scalable innovation with open integrations.

Connect Adobe agents with your broader ecosystem. Agent Composer supports the bring-your-own-agent approach, along with Model Context Protocol (MCP) and Agent2Agent (A2A) protocol for headless and third-party integrations.

Leveraging this interoperable approach unlocks new use cases, accelerates innovation, and allows agentic experiences to scale seamlessly across systems and teams.

https://main--da-bacom--adobecom.aem.page/fragments/products/experience-platform/agent-orchestrator/agent-composer-marketing-agent

Questions? We have answers.

What is the difference between Agent Composer and Agent Orchestrator?

Agent Composer is where businesses take control of their AI — defining the policies, guardrails, brand rules and context that determine how agents represent them in the real world. It gives teams the visibility to monitor how agents are performing, and the flexibility to connect them to the tools and data sources that power their business. Agent Orchestrator is the runtime and reasoning layer that puts it all into action, coordinating how agents think, decide and respond in real time. Together, Agent Composer defines the boundaries within which AI can safely operate and Agent Orchestrator helps deliver that promise at enterprise scale.

How does Agent Composer ensure AI governance and brand compliance?

Trust is the foundation of any enterprise AI deployment, and Agent Composer is built around that principle. It gives businesses centralized control over how AI agents access data, express their brand, and operate within brand guidelines. Teams can configure agent behavior transparently, manage versions, and continuously monitor outcomes, so every decision an agent makes is auditable, every guardrail is enforceable, and every stakeholder can have confidence that AI is operating responsibly on their behalf. In a world where AI is acting at enterprise scale, Agent Composer ensures that scale never comes at the cost of brand accountability.

Can Agent Composer integrate with third-party or custom-built AI agents?

Yes, Agent Composer is designed to support a bring-your-own-agent approach, allowing organizations to integrate Adobe-built, third-party, or custom-built agents through open APIs and interoperability patterns. This enables teams to extend their agent ecosystem while managing all agents under a consistent governance, configuration, and orchestration framework.

How does Agent Composer measure AI agent performance and impact?

Agent Composer gives teams a centralized view of how their AI agents are performing — tracking outcomes against business goals, surfacing patterns that inform smarter decisions, and flagging where agents may need refinement. Rather than treating performance as a one-time snapshot, Agent Composer is designed for continuous improvement — insights from every agent interaction feed back into how agents are configured, governed, and optimized over time. The result is an AI program that teams can not only measure and trust, but one that demonstrably gets better the more it is used.

Who is Agent Composer designed for?

Agent Composer is designed for the teams responsible for how AI operates across their organization — typically a center of excellence that brings together stakeholders from marketing, customer experience, IT, and AI operations. Regardless of where they sit, these are the people who define the standards, guardrails, and governance that every AI agent in the enterprise must operate within. Agent Composer gives them a shared control plane to configure, monitor, and continuously improve their AI program — so that the teams deploying agents day-to-day are always working within a governed, trusted foundation.

style

m spacing

CardTitle

Optimize your agentic ecosystem.

CardDescription

Manage customer experiences with Adobe Agent Composer by grounding AI in brand knowledge and connecting with the enterprise ecosystem.

CardImage

cardDate

2026-02-16

ContentType

caas:content-type/product-page

ADOBE EXPERIENCE PLATFORM AGENT COMPOSER

Customize and optimize your agent ecosystem.

Enterprise-level orchestration and oversight.

Confidently guide and manage AI agent impact.

Create on-brand, policy-aware agent experiences.

Power scalable innovation with open integrations.

Questions? We have answers.