Generative AI for content creation

Campaign content generation for marketing teams

Empower marketing departments with creation tools to generate their own on-brand content using approved assets and templates from creative teams.

• Generative AI tools. Use AI and enterprise large language models (LLMs) to generate copy and images and assemble assets for your campaigns — video generation coming soon.
• Multi-channel. Select your channel — paid social, display, or email — and enter a prompt to generate content quickly.
• Personalization. Tailor your copy and creative assets using pre-defined brand, product, and persona messaging.

Experimentation and personalization

Generate numerous variations of your marketing campaign content with efficient generative creation that’s easy to personalize and test.

• Easy experimentation. Test subject lines, text, images — and when available, videos — to understand what resonates with your target audiences.
• Campaign expansion. Scale your campaign across channels by creating variations of your core content for paid social, email, and display channels.
• Rapid publishing (in development). Activate content variations directly to ad platforms.
• Insights. Quickly determine test winners and the highest performing content.

COMING SOON

Intelligent image generation

Use prompt-based actions or content analytics to generate high-performing, on-brand images.

• Adobe Firefly. Create on-brand images using Adobe’s revolutionary generative AI technology, Adobe Firefly. Adobe Firefly is commercially safe so your teams can create with confidence.
• Data-informed content. Use Adobe’s proprietary AI content analytics to create images based on attributes from your highest performing assets.
• Custom Models. AI models trained to reflect your brand’s tone and visual style. Integrate Adobe Firefly Custom Models with GenStudio for Performance Marketing to create customized content for targeted campaigns.

Learn about insights

IN DEVELOPMENT

Localization

When localization features are fully developed, marketing teams will be able to localize marketing campaigns to multiple regions quickly and easily with generative AI:

• Local language generation. Generate region-specific content in over 11 languages — all while maintaining brand standards.
• Translation. Translate copy from English to multiple languages with one click.
• Video localization. In the future, auto-dubbing and lip-sync features will be available to localize videos into other languages—increasing the reach of your high-value content.

Fine-tuned large language model for enhanced copy generation

Improve marketing copy creation by uploading examples of your best ads and emails to train AI models on your brand, tone, and style.

• AI-generated copy. Tailor generated copy to meet the nuances and context of different channels and sub-brands.
• Content at scale. Produce high-quality, ready-to-use content at scale with minimal manual edits.

Advanced on-brand tools

Generative content creation in GenStudio for Performance Marketing is created according to your brand guidelines.

• AI-powered models. Generative AI models reference your brand guidelines and assemble content into preapproved channel-specific templates.
• Brand compliance. Run additional AI brand verifications to score each piece of content against your brand standards. This also informs your team of ways they can improve brand compliance.
• Streamlined approval process. Use integrated review and approval workflows to help ensure only approved content gets published into your campaign. For advanced operational workflows, integrate with Adobe Workfront.

Learn about brand compliance