AI-powered content creation

Smarter content generation

Give your marketing teams AI-first tools to generate omni-channel, on-brand marketing content from preapproved assets, templates, and content blocks.

• Generative AI tools. Quickly create on-brand copy and images using Adobe Firefly and enterprise-level large language models (LLMs).
• Conversational interface. Refine existing content step-by-step with chat-based guidance and multimodal inputs (coming soon).
• Multi-channel formats. Generate content with channel-specific rules using out-of-the-box or custom templates across paid social, display, web, and email.
• Multi-lingual generation and translation. Create and translate on-brand content across multiple languages to support global campaigns and reach new audiences.

Coming Soon

Content Production Agent

Quickly go from brief to content to activation using a conversational interface, freeing teams to focus on campaign innovation.

• Goal-driven creation. Start with a campaign objective and generate all the copy and creative to support it.
• Contextual generation. Tailor content by product, persona, brand, and template via automation to ensure output is relevant and aligned to messaging.
• Automated asset selection. Rapidly retrieve assets from Adobe Experience Manager Assets based on your creative brief to reduce manual search and setup time.
• Unified workflow. Move seamlessly from production to edits, reviews, and activation all in one place.

Video ad assembly

Adapt and assemble video ads faster with AI-powered editing and ready-to-use templates — seamlessly delivering polished, high-impact videos for Meta, LinkedIn, TikTok, and more (coming soon).

• Intelligent reframe. Automatically adapt video assets to different aspect ratios, while keeping the subject in focus and ensuring content fits every channel.
• Intros and outros. Easily add branded openings and closings to video assets, delivering a consistent look and feel across every campaign.
• Text overlays. Add branded copy and captions directly to video assets, keeping messages clear and consistent.

Intelligent image generation

Create and store high-performing, on-brand visuals, powered by AI.

• Image generation. Generate on-brand images from key creative with commercially safe generative AI technology — such as Adobe Firefly — to quickly and confidently scale on-brand assets.
• Generative expand. Transform landscape images to fit vertical placements — and vice versa — expanding the creative without cropping or losing key visuals.
• Custom models. Integrate with Adobe Firefly Custom Models to generate brand-specific content trained on your brand’s visual style.
• Centralized content repository. Save generated content in one place so teams can access new and preapproved assets for resizing, reformatting, and adjusting — accelerating campaign creation.