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ADOBE GENSTUDIO: in development

Display advertising

Adobe GenStudio helps marketers and agencies quickly plan and build display advertising content, get it into market quickly, and optimize their next ad.

How GenStudio helps you deliver great advertising campaigns.

This screenshot shows the Adobe GenStudio user interface view of the campaign overview panel, which shows functionality options for brand kits, timelines, assets, insights, and briefs. The example campaign view includes the email description, objective, tasks, personas, and products.

Step 1

Define your strategy and brief.

In GenStudio you can centralize your ad campaign planning and brief creation and align your ad content to your strategy. Simply upload a campaign brief and GenStudio extracts campaign data from it to ensure workflows and content are aligned to the campaign context.

Step 2

Find approved ads to reuse or modify.

In GenStudio, you can find, share, and reuse approved assets. All approved assets and ads are easily found within GenStudio, where you can filter and select approved assets associated with the given campaign.

This is a screenshot of the Adobe GenStudio user interface content overview panel, which shows functionality options for all assets, experiences, templates, and drafts. The example content view includes search capability and content filters by campaign, channel, region, keywords, time period, asset type, file format, last modified, and uploaded by criteria.
This screenshot of the Adobe GenStudio user interface content panel shows variant options for display campaigns, brands, personas, and products with generative AI prompts, assets, and reference options. An example shows the display ad content mockup preview based on variable configurations alongside additional alternatives.

Step 3

Build a new ad.

GenStudio allows you to quickly generate high performing, on-brand ads with generative AI. Starting with your brand-approved ad templates, you can easily bring logos and fonts into the ad generation and assembly. Simply select your assets, then select the right brand, product, and persona to tune your generative AI prompt. With your prompt ready, just click a button and GenStudio will automatically create multiple variants of ads that are sized, relevant, and ready for editing and approval.

Step 4

Review and approve.

Once you have finished creating your new ads, generative AI checks the content and flags any brand issues based on the selected guidelines. Once you are satisfied, simply submit for approval with the click of a button.

This is a screenshot of the Adobe GenStudio content creation view, with previews of campaign assets for the display ads channel. The prompt generator is shown alongside a text-to-image command. AI Assistant suggestions are an option toggle beside multiple campaign variables and parameter options for brands, personas, products, and media.
This is a screenshot of the Adobe GenStudio export for display ad activation functions. The export window includes options for downloading as HTML or CSV and images for a complete ad set generated from text with AI assistance.

Step 5

Activate.

Once approved, you can quickly export your ads in the right format and activate them with your publishers.

Step 6

Measure ad content performance.

With your GenStudio ads in-market, you can monitor the content performance though simple, intuitive dashboards that let you quickly react and optimize based on insights surfaced directly within GenStudio.

This is a screenshot of the Adobe GenStudio user interface Insights panel, which shows search functionality and a filterable view for the display channel, campaigns, audiences, and status. The overview display ad example includes metadata, impressions, engagement rate, and click-through rate, as well as a performance metrics graph.
This is a screenshot of the Adobe GenStudio content view, with previews of campaign assets for the display ad channel. The prompt generator is also shown with a text-to-image command. A toggle for AI Assistant suggestions is on, and context variable options for brands, personas, products, and media are also viewable.

Step 7

Optimize.

Because you can understand how your ad content is performing, you can leverage GenStudio to quickly adjust your creative and optimize lower performing content. GenStudio can also create versions of your high-performing content in other formats so you can bring top performing ads to additional channels.