Adobe Journey Optimizer B2B Edition
Unlock next-generation B2B journey orchestration.
Elevate your go-to-market efforts with AI-first B2B marketing operations to boost productivity, enhance personalization, and increase pipeline across the entire customer life cycle.
Watch overview | Watch overview Adobe Journey Optimizer B2B Edition Book a demo | Book a demo Adobe Journey Optimizer B2B Edition
Explore the features and benefits of Adobe Journey Optimizer B2B Edition.
Leverage an AI-first user experience and agentic omnichannel journey decisioning to accelerate time-to-market and improve qualification with leads, accounts, and buying groups across inbound and outbound channels — all from one application.
- Adaptive customer journeys
- Omnichannel orchestration
- Sales qualification
- Intelligent insights and actions
- Unified B2B audiences
Design hyper-personalized journeys in seconds using AI.
Automatically design intelligent journeys and operational workflows that adapt to lead, account, and buying group behavior.
- Journey Agent. Use agentic AI to streamline journey execution by automating the creation and optimization.
- Content Agent. Automate content creation and configuration for every channel in your journey to accelerate and scale personalization workflows.
- Journey management. Visualize and design customized multistep journeys from one canvas for leads, accounts, and buying groups based on role, account, product interest, life cycle stage, and more.
- Dynamic personalization. Automatically adjust specific content and messaging components for each buying group member based on their role, account, product interest, or other criteria.
Orchestrate seamless engagement across all channels.
Unlock agentic omnichannel decisioning to automatically connect customer engagement across inbound and outbound channels.
- Agentic journey decisioning. Set up AI-driven journey decisioning that automatically selects the right path for your buyers.
- Real-time automation. Automate lead, account, and buying group journey progression with real-time engagement triggers, qualification scoring, and an extensive library of journey actions.
- Unified channels. Engage with B2B buyers across inbound and outbound digital channels, including campaigns, programs, and channels linked from Adobe Marketo Engage.
- Email designer. Use drag-and-drop components, proven templates, or custom HTML to quickly design emails personalized for each buyer.
- Asset management. Streamline the delivery of marketing-approved assets directly from your content supply chain into omnichannel journeys.
Equip sales teams with agentic prospecting tools to accelerate pipeline progression.
Boost outbound productivity for your business development teams with agentic and AI-generated marketing insights to accelerate qualification for sales.
- Account Qualification Agent. Accelerate more intelligent and effective qualification by automating outbound activity for business development representatives (BDRs).
- Sales Qualifier. Arm BDR teams to follow up faster using dedicated sales tools that summarize marketing insights, generate personalized emails, and automatically adjust outreach to prospects.
- Sales dashboards and insights. Deliver insights to sales reps using dashboards inside Journey Optimizer B2B Edition that can integrate with their CRM and keep both systems up to date.
- Sales actions and validation. Empower sales representatives to act on their accounts — including adjusting marketing’s journey membership and validating buying group assignments for more accurate engagement.
- AI-assisted marketing qualified buying groups. Qualify groups of key stakeholders responsible for purchasing specific products using automated scoring, engagement activity data, and AI-generated insights.
Let AI analyze and optimize the impact and ROI of your journeys.
Use turnkey dashboards with AI-powered intent signals and recommended actions to improve journey performance in minutes instead of weeks.
- Intelligent insights dashboard. Get a global, bird’s-eye view of go-to-market performance using AI-powered insights to quickly analyze engagement results and optimize future journeys.
- Account and buying group insight. Analyze the status of individual accounts and their buying groups and collaborate with sales to prioritize the next-best action using AI-powered, first-party intent data.
- Engagement overview. Track account and buying group engagement over time and across all journeys to quickly detect increases and decreases in activity.
- Journey performance dashboards. Analyze how many buying group members and accounts progress through each step of your journeys to understand the efficiency and effectiveness of your campaigns.
- Channel performance. Understand which sales and marketing experiences are producing the most conversions by determining the effectiveness of each channel across your journeys.
Unlock AI-powered precision targeting.
Streamline audience creation and activation with the help of agentic AI and first-party intent data for precise targeting and personalization for leads, accounts, and buying groups.
- Audience agent. Ask AI to help you discover and create lead, account, and buying group audiences based on a variety of data sources — including content consumption, marketing engagement, and customer relationship management (CRM) activity.
- Unified account lists. Activate unified account lists from Adobe Real-Time Customer Data Platform to get the most complete account data for buying group creation and management.
- Buying group completeness. Get a comprehensive view of buying group coverage and missing members so you can help prioritize sales qualification and engagement.
- Buying group management. Manage buying groups for your entire product inventory from a single application and get a quick view of key stakeholders for each sales cycle.
Adobe Journey Optimizer B2B Edition use cases
Identify buying groups
Assess marketing engagement by defining buying groups for specific products across target accounts.
Personalize buying group journeys
Create intelligent journeys that precisely target buyers’ individual needs and questions using generative AI.
Increase pipeline quality
Maximize the impact and ROI of marketing’s contribution to sales with insights that help you increase buying group engagement and automations.
Accelerate sales cycles
Speed up opportunity creation by providing sales with contextual visibility into buying group and individual members’ engagement.
The Adobe advantage.
AI-first user experience
Conversational, prompt-based workflows powered by AI agents across marketing, sales, and paid media workflows.
Agentic decisioning engine
Context-rich AI journey decisioning engine for intelligent and adaptive engagement.
Omnichannel orchestration
Combined inbound and outbound channels across marketing, sales and advertising.
Full-spectrum B2B marketing
Unified marketing operations and engagement for lead, account, and buying group marketing strategies.
Entire customer life cycle
A single, unified solution to execute acquisition, cross-sell, up-sell, and retention strategies.
Unlock more with Adobe integrations.
Pair Adobe Journey Optimizer B2B Edition with these additional Adobe products.
Journey Optimizer B2B Edition + Adobe Marketo Engage.
- Orchestrate Marketo Engage campaigns and channels from the Journey Optimizer B2B Edition journey canvas to connect your lead marketing with account and buying group marketing.
- Repurpose your Marketo Engage lead management programs to identify, convert, and qualify anonymous and known leads as potential contacts and buying group members for your account journeys.
- Leverage Marketo Engage data — including CRM and custom objects and fields — as additional context for AI Agents inside Adobe Journey Optimizer B2B Edition.
Journey Optimizer B2B Edition + Adobe Real-Time CDP.
- Activate unified and dynamic account lists in Journey Optimizer B2B Edition for account and buying group journey orchestration.
- Leverage unified lead and account profiles from connected data sources across your enterprise as context for Journey Optimizer B2B Edition AI agents.
- Update your unified lead and account profiles and include or suppress them from journeys in real time based on account and buying group journey engagement.
Journey Optimizer B2B Edition + Adobe Customer Journey Analytics B2B Edition.
- Take advantage of the unmatched analysis and visualizations of the entire B2B customer journey and lifecycle, at every level — including individuals, buying groups, accounts, and opportunities.
- Analyze how different campaigns, channels, and content impact B2B progression and pipeline.
- Leverage new insights by publishing audiences for journey orchestration from Customer Journey Analytics B2B Edition directly to Journey Optimizer B2B Edition.
Journey Optimizer B2B Edition + Adobe Brand Concierge.
- Engage web visitors in intelligent, context aware conversations using real-time data for individual profiles, accounts, buying groups, and journey context to guide visitors toward the next best action.
- Use conversational engagement signals — such as meetings, form fills, content clicks, and document interactions — as trigger events for journeys, scoring updates, and multichannel retargeting.
- Convert anonymous visitors into known leads using enriched profiles and assign them to the right buying group and account journeys automatically.
Let us show you the full power of Adobe Journey Optimizer B2B Edition.
