ADOBE MARKETO ENGAGE FEATURES
Profiles and audiences
Marketo Engage automates the capture and continuous enrichment of person- and account-level customer profiles, making it easy to ingest data and create precise audience segments.
ADOBE MARKETO ENGAGE FEATURES
Marketo Engage automates the capture and continuous enrichment of person- and account-level customer profiles, making it easy to ingest data and create precise audience segments.
Create and maintain person- and account-level profiles that let marketers precisely and dynamically segment audiences. Profiles are easily activated through Marketo Engage campaigns or shared with other systems — all from a centralized data environment.
Continuously enhance profiles as customers engage with Marketo Engage campaigns or from external data sources.
Use Smart Lists to build highly targeted audiences that update dynamically from rich data sources as new data becomes available and people engage with programs.
Confidently identify, target, and connect with the right audience every time using AI-powered audience segmentation.
The bi-directional connection between Marketo Engage and the most popular CRMs on the market ensures that marketing and sales data stay in sync. The native integrations are easy to configure and maintain, giving you automated updates between Marketo Engage and your CRM that include granular insights into objects such as lead, account, and contact opportunities at a scale of 200,000 records per hour and up to two million per day.
Marketers can partition the Marketo Engage database and programs to support regional and global business units and team needs.
Create named account lists for your account-based marketing initiatives and automatically match contacts and leads to account lists. Then measure results with account and list-level insights, account engagement scores, and pipeline and revenue impact reports.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.