ADOBE  TARGET

Test and optimize every experience, every time.

With Adobe, you get the whole optimization engine — AI-powered testing, personalization, and automation at scale — so you can find the individual in the haystack. And then delight them.

Test and optimize every experience, every time.

Watch the latest Personalization sessions at Adobe Summit

Benefits

Take omnichannel personalization to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.

Stop guessing with A/B and multivariate testing.
Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time.

Improve every experience with AI-powered automation and scale.
AI is critical to modern optimization. Test and personalize to every visitor, applying artificial intelligence with a single click.

Learn how Adobe can help you deliver great digital experiences.

Find out why Adobe was named a Leader among 16 vendors in the 2021 Gartner Magic Quadrant for Digital Experience Platforms report.

Adobe named a Leader in experience optimization.

Read The Forrester Wave™: Experience Optimization Platforms, Q4 2020 report to see how we did across 22 criteria and why we emerged a Leader.

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Let’s talk about what Adobe Target can do for your business.

Let’s talk about what Adobe Target can do for your business.