ARTICLE
https://business.adobe.com/content/dam/dx/us/en/resources/articles/how-to-analyze-and-perfect-email-marketing-metrics-4-examples-of-successful-campaigns/how-to-analyze-and-perfect-email-marketing-metrics-4-examples-of-successful-campaigns.pdf
https://main--bacom--adobecom.hlx.page/fragments/resources/cards/thank-you-collections/marketo-engage