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AI agents are reshaping the CMO’s job.
Lenovo's CMO explains why marketing to AI agents is now core to the job, and where human judgment still leads.
Empowering safety: digital content transformation at 3M.
3M’s content managers share how structured content and Adobe Experience Manager Guides keep safety-critical documentation clear, current, and AI-ready across global safety channe…
20 million pages, 1,000 authors: IBM drives content at scale.
IBM scales millions of pages of technical content for nearly 1,000 authors with Adobe Experience Manager Guides.
A blueprint for building a cross-functional content ecosystem.
Hear how Micron built a scalable content ecosystem around Adobe Experience Manager Guides for 80+ non-technical authors.
Bridging the gap between user documentation and configuration applications.
Zebra Technologies’ technical writers share how reusing structured DITA content in Adobe Experience Manager Guides powers product-specific tooltips and user guides from a single …
ServiceNow’s playbook for agent-based marketing.
Discover how ServiceNow scales personalized experiences with Adobe AI solutions.
How leading brands put agentic AI to work.
Merkle, Lenovo, and Cox Communications demo Adobe AI across shopping, analytics, and content.
Celonis turns web performance into growth.
Celonis rebuilds web experience with Adobe to deliver faster, more relevant customer journeys.
Capture evolving intent signals in the AI era.
The way customers consult the web is now driven by LLMs and agentic AI. Decode the shift with insights from this new study by IBM and Adobe.
