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What high-tech Leaders do differently to scale AI.
Explore the operating model practices that help high-tech organizations scale AI across teams and functions.
Proofpoint builds a knowledge platform with Adobe.
Proofpoint secures 30% year-over-year growth in customer enrollments with training delivered via Adobe Learning Manager
2026 AI and digital trends in high tech.
Understand what high-tech organizations must do to turn AI maturity into measurable go-to-market impact and agentic B2B customer engagement.
AI readiness in high-tech.
Uncover how high-tech marketers are using AI and the decisions leaders in AI transformation take to scale success across teams.
The mindset shift guiding HP's marketing playbook.
HP's Horacio Miranda explains why teams need to “storm” before they transform, and what that means for AI's role in marketing.
AI agents are reshaping the CMO’s job.
Lenovo's CMO explains why marketing to AI agents is now core to the job, and where human judgment still leads.
Empowering safety: digital content transformation at 3M.
3M’s content managers share how structured content and Adobe Experience Manager Guides keep safety-critical documentation clear, current, and AI-ready across global safety channe…
20 million pages, 1,000 authors: IBM drives content at scale.
IBM scales millions of pages of technical content for nearly 1,000 authors with Adobe Experience Manager Guides.
A blueprint for building a cross-functional content ecosystem.
Hear how Micron built a scalable content ecosystem around Adobe Experience Manager Guides for 80+ non-technical authors.
