2025 HOLIDAY SHOPPING TRENDS
Winter’s here — and so are the holiday retail trends.
Every season, we add trillions of retail datapoints to a list and check it twice. Learn more about the insights into this year’s consumer spending from Adobe’s Holiday Shopping report.
Top 5 AI trends transforming holiday shopping.
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The holiday shopping data is here.
The 2025 holiday shopping data highlights top-line spend, the days driving the highest sales, and the continued rise of mobile as the dominant shopping channel. Buy now, pay later is expected to see increased spend throughout the season, while AI-driven traffic to retail sites is set to accelerate rapidly. See below for more detailed insights shaping this holiday season.
Total season spend
Mobile spend
Top-line retail spend
The 2025 holiday season is poised to be the first quarter trillion-dollar holiday season. Adobe forecasts a record $253.4B will be spent online this holiday season (Nov 1–Nov 23) up 5.3% year-on-year.
Consumer spend during the holiday season
Forecasted spend on key days
Forecasted category spend
Discounts
Additional discounts
Mobile spend
Mobile devices have cemented their dominance, as 2025 is poised to be the first full year mobile makes up more than 50% of online spend. Adobe forecasts mobile revenue share to hit a record 56.1% this holiday season, while 7 in 10 retail site visits will take place on mobile devices.
Mobile revenue share
Buy now, pay later
Buy now, pay later continues to be an important payment option for consumers this holiday season. Adobe forecasts $20.2B will be spent through the payment method this holiday (Nov 1–Dec 31, 2025), 11% growth over 2024.
BNPL mobile spend
AI-driven ecommerce traffic
AI is changing how consumers shop for holiday gifts. This holiday season, traffic from AI sources (LLMs) to retail sites is expected to rise 515–520% from the 2024 holidays.
Top trending products forecast
Toys, video games and consoles, and electronics are all expected to be key drivers of holiday spending. Below are the products and categories Adobe expects to fly off the shelves this holiday season.
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