REPORT

2025 Holiday Shopping Recap

  • AI-driven traffic outperforms traditional channels.

    Traffic from AI referrals continues to soar, and consistently outperforms traditional traffic on engagement, conversion, and revenue per visit.

  • Adobe report: AI traffic surges, visibility gaps.

    Learn more about AI-driven traffic growth, visibility gaps, and how machine readability impacts retail site performance in AI search.

  • Super Bowl shopping & spending trends.

    See how consumers prepare for game day, including spending trends across TVs, groceries, merch, social, and AI-driven discovery.

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