2012 CSO Insights Lead Management Optimization Study

About the Report

The 2012 Survey Results Are In!

Each year, CSO Insights, in partnership with Marketo, conducts the Lead Management Optimization Study to gain visibility into the role marketing plays in delivering sales opportunities.

This study reveals how marketing is helping sales effectively hit their revenue targets. See results from 400 firms surveyed on their:

  • Top rated lead generation programs
  • Average percentage of leads turned over to sales
  • Best metrics to track lead management ROI
  • Strategic marketing objectives for 2012

Discover how to leverage people, processes, and technology to optimize your lead management strategy.

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