Customers expect content to be tailored especially for them — available at the very moment they need it, no matter where they are. This requires drawing up data from your flood of content — so you can put customers at the center of every experience.
Read Draw Up Deep Waters: Seven Steps to Creating a Customer-First Culture article and learn the following:
- Building blocks of content marketing strategy
- Strategies to assemble a crew of journey managers
- Technologies that can help you accomplish these goals
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