BNY Mellon reaches more clients with more relevant messages using Adobe Marketo Engage

Andy Mullings

Head of Demand Operations
BNY Mellon
Marketo Engage 2022 Champion

Andy manages BNY Mellon's Investment Management arm. Within BNY Mellon he works within the marketing operations team and in that team, he manages the campaign execution team, which is a specialist team BNY Mellon Investment Management is one of the world's largest asset managers with $1.8 trillion in assets under management.

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Ben Tepfer

Sr. Technical Evangelist
Adobe

As the Senior Technical Evangelist for Adobe’s Experience Cloud and Experience Platform, Ben Tepfer is responsible for creating and representing the vision and value of Adobe Experience Cloud in real-world use cases for the market, analysts, prospects, customers, and Adobe sales teams, globally. Ben also represents Adobe to the partner and developer community, talking about and demoing the Adobe Experience Platform. Ben has lead keynotes at numerous Adobe events. Ben has been featured in Entrepreneur, Adweek, Cheddar, Huffington Post, VentureBeat, and MediaPost and speaks at major industry conferences such as &THEN Marketing Conference, Brand Marketers Summit, Digital Pharma East.

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