A purpose-built data collaboration application that lets you discover and activate high-value audiences and use measurement capabilities to drive tangible results.
Enhance advertising and co-marketing efforts by working with trusted organizations to better understand and activate your audiences. Built for publishers of all types, brands, advertisers, and their agencies, Real-Time CDP Collaboration is easy to use and agnostic, empowering customers to use preferred data sources and partners, including third-party clean rooms. It also simplifies clean room workflows and optimizes how organizations use their data for joint audience analysis and activation across channels — all while prioritizing privacy.
Connect with organizations in a secure, and privacy-centric environment to discover high-value audiences, gain insights, and reach new potential customers.
Real-Time CDP Collaboration helps brands and publishers work together to quickly activate relevant audiences across channels. It also lets them scale reach faster using identity partners.
Use out-of-the-box, privacy-centric measurement tools for deeper insights into your advertising and co-marketing investments. With more control to better inform campaign and investment optimizations, build long-term, valuable customer relationships.
Learn how Real-Time CDP Collaboration supports privacy-centric and technology-agnostic data collaboration.
Find and activate premium audiences and drive media impact across publishers or other brand partners.
Real-Time CDP Collaboration provides transparent and accountable management, processing, and governance of customer data with innovative privacy enhancing technologies that prioritize customer and data privacy.
Use data warehouse, identity partners, and walled garden partners of choice. Additionally, you can connect your data collaboration workflows to embedded audience analysis, creation, and activation tools within Adobe Experience Platform.
Rest assured knowing Adobe is trusted by leading global brands and is an established leader in identity, audience collaboration, and activation. Real-Time CDP Collaboration builds on this strong foundation to bring closed-loop and marketer-friendly workflows together for better data collaboration.
