eCommerce Software
Magento is now Adobe Commerce
Build multi-channel commerce experiences for B2B and B2C customers on a single platform. From catalog to payment to fulfillment, our future-proof technology gives you a commerce platform that’s endlessly flexible, extensible, and scalable. Adobe Commerce 2.4.4 is here! - Update now
2021 Consumer Preferences.
The pressure is on to make online shopping exceptional. In our latest consumer preferences report, we explored data from just under 10,000 shoppers to highlight how today’s retailers can deliver the right experiences online.
Site content and promotion made easy
- Create content with an easy-to-use interface
- Personalize for specific customer segments
- Update pages quickly
Use modern, drag-and-drop tools to quickly create compelling content and shopping experiences without the need for developer support.
Product Recommendations made easy
- B2C & B2B Support
- Rich merchandising rules
- Drag and drop setup with Page Builder
Use AI driven product recommendations across key touchpoints to drive higher conversion rates.
Reliable inventory, flexible fulfillment
- Ship to home or buy online or pick up in store
- Get inventory to the right store at the right time
- Let store associates fulfill order from PC, PoS, or tablet
Give customers the buying options they want — whether in store or online — with real-time inventory data and sourcing algorithms that expedite fulfillment.
B2C, B2B, and D2C in one platform
- Easily integrate with existing back-end systems
- Assign custom catalogs and price lists
- Boost sales with fast and convenient purchasing options
Manage quotes with the same ease as orders and use the same branding across all your sites without the hassle of multiple instances.
Robust data analysis
- Centralize your data
- Define metrics and what data to use
- Get deeper business insight with simple visualizations
Never worry about trying to figure out average order value, customer lifetime value, or other key metrics again.
Unlimited functional customization
- Choose a responsive theme that works for you
- Select best-of-breed technologies
- Add global currencies and languages
Customize your commerce experience with thousands of extensions and themes in our marketplace.
Magic Quadrant™ names Adobe a Leader
Read 2021 Gartner® Magic Quadrant™ for Digital Commerce.
How Adobe Commerce is different
We build experiences, not just storefronts
Adobe Commerce has powerful tools to let you confidently launch, manage, and scale your business, including the ability to host multiple instances on one platform, and cloud deployment, while native integrations with Adobe products like Analytics, Target, Experience Manager, and Creative Cloud help take personalization to the next level.
SEE IT IN ACTION AT ADOBE SUMMIT
A single platform for all your commerce
Whether you’re a B2B ready to go direct to consumer (D2C) or a B2C managing several brands in 10 different languages, Adobe Commerce lets you manage multiple sales channels and brands and expand into new countries, simply, from one platform.
SEE IT IN ACTION AT ADOBE SUMMIT
Intelligence from industry-leading AI
Intelligent commerce, powered by Adobe Sensei AI, provides actionable data analysis and automates back-end workflows on everything from catalog updates, site content creation, product recommendations, fulfillment, and customer targeting and personalization.
SEE IT IN ACTION AT ADOBE SUMMIT

Adobe Commerce vs. Shopify — See how two top commerce platforms compare.
Extensible to incorporate any and all technology
Adobe Commerce is completely scalable and extensible, with a modular core and headless capabilities that allow you to quickly incorporate new technologies — even ones yet to be invented — so you can reach customers across an ever expanding network of touchpoints.
SEE IT IN ACTION AT ADOBE SUMMIT