Adobe Experience Platform Data Ingestion

Real-time experience optimisation starts with streamlined data ingestion.

If your data ingestion process isn’t fast or accurate, you could miss out on deep insights and powerful personalisation. Adobe Experience Platform Data Ingestion lets you ingest, standardise and persist customer data from across your enterprise faster and easier than ever.


Meet customers’ expectations.
Process large amounts of data in real time and push data to internal and external workflows.

Save your time and resources.
Get immediate feedback on the data you process, which will accelerate your experience delivery roadmap.

Streamline your process.
Simplify how you stream your data and how you process it in real time.


Streaming Data

Real-time streaming for real-time insights.

Data that you process in real time, comes with its own set of challenges. It can be too slow to react on. Maybe it’s too big to be processed reliably. Or maybe it’s difficult to transfer. Whatever the case, we’ve built real time data ingestion, which is a common path for external systems and internal solutions to stream data as quickly as possible to Adobe Experience Platform.

Streaming Ingestion
Perform data ingestion with streaming configuration and management, one-to-many “destinationing” for streams and support for multi-record payloads.
Streaming Validation
Validate streaming data with asynchronous and synchronous full XDM validation, metrics in observability, micro-batched archiving and retrieval of errored records to the data lake.
Streaming Egress
Integrate with Adobe I/O Events.

Batch Data

Bigger Batches
Ingest petabytes of data and make it available within SLA.
You can now ingest any schema (XDM and non-XDM).
Adobe Support
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Faster, easier, better batches.

That’s why we’ve developed a process that increases the amount of data transferred while simultaneously decreasing the time to transfer. You can also upload datasets from Experience Data Model (XDM) in JSON or CSV formats. Plus, you get advanced row-level validations to help streamline the process.