Mark Dawson, Senior Manager, Demand Generation, Charles Schwab
By transitioning to digital tools, Charles Schwab was able to improve data integrity, inbound leads and web engagement. This has increased their sales pipeline and resulted in a 900 per cent increase in productivity and greater campaign efficiency.
Stephen Yeo, European Marketing Director, Panasonic
With Marketo, Panasonic’s marketing team can do more with less. They’ve increased their marketing campaign output five-fold and expanded into new markets without any further investment or resources.
Alex MacAdam, Marketing Leader and Operations Specialist, Fujitsu
Transforming its business to focus on innovative technologies, Fujitsu wanted to develop more meaningful and personalised content. Marketo is helping them do just that - and customers are responding with greater engagement.
Stephanie Meyer, Head of Marketing Operations, GE Healthcare
By learning more about their customers’ behaviour and how to engage them differently, GE Healthcare has transformed customer engagement and their sales pipeline.
Vincent Ircandia, Vice President of Business Analytics, Portland Trail Blazers
Moving to a fan-centric approach, Marketo has helped the Trail Blazers accurately gauge where fans are in the journey and pinpoint the optimal time for conversion. The result was a record 96 precent renewal of season ticket holders.