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Dive into the trends that are impacting marketers and CX professionals in 2024 and beyond with Adobe’s 2024 Digital Trends Asia Pacific and Japan (APJ) report.

Adobe’s 2024 Digital Trends Asia Pacific and Japan report

On this episode of The CMO Show, Emily McReynolds, Head of Global AI Strategy at Adobe and Jodie Sangster Board Director, CMO and current Future Skills Mentor – AI in Marketing at RMIT University discuss:

  • How marketers and CX professionals are navigating a new era of customer experience.
  • Innovations like generative AI is revolutionising the way we interpret data and facilitating a marketer-first approach across organisations. Customer data management platforms is a top technology priority for senior executives in APJ.
  • The importance enterprise-wide AI adoption through leadership and change management. Why upskilling employees will be the key to success, however are APJ organisations ready?
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Speakers

Mark Jones

Podcast host
The CMO Show

Emily McReynolds

Head of Global AI Strategy
Adobe

Jodie Sangster

Future Skills Industry Mentor – AI in Marketing

RMIT University

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Adobe 2024 Digital Trends Report
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In this episode of The CMO Show, host Mark Jones is in conversation with Emily McReynolds, Head of Global AI Strategy at Adobe and Jodie Sangster, Board Director and CMO.
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