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Lumen scales on-brand content to drive a 44% brand lift
Lumen Technologies efficiently scales high-quality, brand-aligned content using Adobe Express.
How brands win with human and agent audiences.
Human, agent, and agent-to-agent marketing aren’t separate strategies. There are three modes of engagement every brand needs to navigate.
The AI shopping gap — explained.
Discover how AI agents can nurture customers throughout the purchase journey rather than being a passive interface.
Deliver experiences that drive pipeline growth.
Discover how Adobe’s two powerful tools work together to turn every B2B customer interaction into a confident buying decision.
Intuit reshapes marketing for humans and agents.
Intuit explores new marketing craft for an AI audience.
Managing scale, safety and AI in manufacturing.
Manufacturing leaders from KION Group, Cyber64 and Adobe discuss how structured content foundations support safety, scale and AI in complex manufacturing environments.
Brand visibility Is the new battleground.
Content has two audiences now: people and AI agents. Here's why brand visibility is the new game, and the infrastructure that wins it.
Explore Adobe’s 2026 AI and Digital Trends.
Stay ahead of emerging customer experience trends with Adobe’s reports and expert insights.
Explore the AI trends reshaping martech priorities.
Learn how martech leaders are unifying data, scaling content, and aligning workflows to prepare for agentic AI.
