On-demand webinar | 27 min | Free of charge
Experience-driven commerce: The marketer’s & merchandiser’s perspectives
Summary
People buy experiences, not products. Consumers now expect brands to understand them and deliver relevant, personalised experiences across their entire customer journey - from paid, social, email, push to onsite or in-app experiences. In fact, brands need to make the experiences they build all about each individual consumer, so at each touchpoint, consumers feel uniquely understood and important. And this is particularly true in the world of e-commerce.
Why attend this webinar?
Join us for this session as we unveil how:
• Marketers can leverage work-class experience technology such as Adobe Experience Manager and Adobe Target to easily create and manage exceptional front-end experiences
• Merchandisers can use Magento to efficiently manage their product or content catalogue and deliver personalised offer and more
• Marketers and merchandisers can effectively collaborate to deliver seamless end-to-end customer experiences, improving conversions and maximising revenue
Intended audience
Marketing, IT, Customer Experience, eCommerce, Digital decision makers and practitioners
Speaker
Ivy Lim
Senior Solution Consultant,
Adobe
Ivy's Linkedin
Terence Rajah
Senior Solution Consultant
Adobe
Terence's Linkedin