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Content Management Solutions
Create personalized experiences at enterprise scale with AI.
Adobe content management solutions — powered by agentic and AI — help enterprises orchestrate content, assets, and data across every channel for optimized AI discovery and maximized performance at scale.
One foundation to manage, deliver, and optimize content everywhere.
As AI reshapes how experiences are discovered, delivered, and optimized, enterprises need a unified content foundation that scales personalization and performance.
Create and manage content at scale.
Adobe Experience Manager Sites — now with AI agents — helps marketers and developers create, manage, and optimize experiences across web, mobile, apps, and emerging AI surfaces from a single, cloud‑native CMS.
- Hybrid, headless, or headful CMS. Get page editor, Universal Editor, and headless APIs (GraphQL and Content Fragments) in one system.
- Document-based authoring and Edge Delivery Services. Author content in tools your teams already use (Google Docs, SharePoint, Markdown), utilize native experimentation, and deliver via Edge Delivery Services for top performance.
- Experience Hub. A centralized, persona‑aware home that gives authors, developers, and admins a single starting point to access Experience Manager Sites, Experience Manager Assets, and Experience Manager Forms.
- Sites Optimizer. Always‑on AI advisor that surfaces issues, including SEO, performance, accessibility, security, and conversion, then recommends or automates fixes.
- Cloud‑native operations. Get auto‑scaling, global CDN, and automated, non‑disruptive updates via Cloud Manager.
Discover, reuse, and govern assets.
Adobe Experience Manager Assets centralize assets, automates governance, and connects directly to Adobe Creative Cloud, Adobe Workfront, Experience Manager Sites, Adobe GenStudio for Performance Marketing. With Experience Manager Assets, enterprises have access to asset management capabilities like:
- Single source of truth for assets. Central library for images, video, documents, 3D/AR, and rich media with smart collections, advanced and automated metadata, and role‑based access.
- Generative AI‑powered discovery and enrichment. Use Smart Tags and AI‑generated metadata at ingestion to improve search, governance, and asset reuse.
- Content Hub. A self‑service portal for internal teams and partners to discover, remix, and download brand-approved assets with governance baked in.
- Dynamic Media. Create on‑the‑fly renditions, utilize personalization templates, and create shoppable, interactive media to activate across channels.
- Adobe and third-party integrations. Access assets directly from Creative Cloud applications, including Photoshop and Illustrator, as well as GenStudio for Performance Marketing, Workfront, and third-party review and productivity solutions like Figma, and Microsoft 365 so creatives, marketers, and business users can work with approved assets without leaving their preferred tools.
Deliver fast, optimized experiences.
Always current, auto‑scaling, and built for the edge. Adobe Experience Manager as a Cloud Service gives you a modern, cloud‑native foundation for Sites, Assets, and Forms with Edge Delivery Services to deliver high‑performing experiences globally.
- Cloud‑native architecture. Composable services, autoscaling, and a managed global content delivery network (CDN) come built into the system.
- Edge Delivery Services. Performance‑first delivery to drive top Lighthouse scores, built‑in experimentation and document‑based authoring increase engagement, conversion, and speed to publish.
- Cloud Manager. A single, self-serve entry point allows your teams to create the environments they need to rapidly deliver exceptional digital experiences.
- Security and compliance. Proactive and continual monitoring help protect customer data with digital experiences.
Automate, optimize, and adapt with AI.
Experience Manager Sites, Experience Manager Assets and Experience Manager Forms utilize AI search and discovery and agent-driven recommendations and automation.
- Generate variations and AI copy assistance. Use generative AI to generate, localize, and refine page copy and components in‑context, all guided by brand, audience intent, and performance signals.
- AI foundation. Adobe Sites Optimizer, AI agents, and an underlying AI layer power semantic search, content creation and optimization recommendations—freeing teams to focus on strategy, innovation, and outcomes.
- Alt‑tagging and accessibility. Auto‑generate alt text and accessibility metadata at scale.
- AI Assistant. Accessible in Experience Hub, Cloud Manager, and Author UI, AI Assistant provides product guidance, “how‑to” answers, and environment‑aware troubleshooting.
Adobe content management solutions are powered by:
Learn more about Adobe for Business content management solutions.
Frequently asked questions about content management.
How does Adobe’s content management solutions manage, deliver, and optimize content everywhere?
Adobe Experience Manager brings it all together as one composable content system:
- Experience Manager Sites for experience and content management (headless, headful, or hybrid).
- Experience Manager Assets (Prime and Ultimate) for enterprise digital asset management.
- Experience Manager Forms for digital enrollment and communications.
- Edge Delivery Services for performance‑first delivery at the edge.
A growing AI foundation, including AI Assistant and agents, reduce manual effort with automation while improving consistency, compliance, and performance at scale.
- Sites Optimizer identifies high‑impact fixes across traffic acquisition, SEO, UX, forms, and security.
- LLM Optimizer recommends changes to improve citations and brand presence in recommendations
- AI Assistant provides “how-to” answers from product knowledge, best practices, and your environment context.
- Experience Production Agent automates page updates, content migrations, and translations.
- Governance Agent checks brand, accessibility, and security compliance at scale.
How does Adobe’s content management solution help enterprises create a unified content foundation that scales personalization and performance?
- Create and scale millions of experiences from a single, governed source of truth.
- Reuse trusted content and assets across websites, apps, campaigns, and AI agents.
- Deliver experiences optimized for SEO, GEO, and conversion.
- Operate securely in the cloud with enterprise-grade governance.
What problems does content management software solve?
Content management software centralizes digital assets, eliminating version chaos, siloed files, and inconsistent branding. It streamlines how teams create, review, approve, and publish content across channels.
How do enterprises use Adobe’s content management solutions?
- Scale high-performing global websites and apps. Enable brands and partners with centralized portals.
- Govern generative AI content with credentials, provenance, and compliance.
- Deliver commerce imagery, 3D assets, and video across channels.
What benefits does content management software provide?
It improves collaboration, speeds up time-to-market, and ensures consistent, on-brand experiences. Teams gain better governance, easier reuse of content, and clearer insights into what’s working.
How do companies manage content creation at scale?
Companies rely on structured workflows, reusable templates, and role-based access within their content management systems. This lets many contributors work in parallel while still maintaining quality, compliance, and brand standards.
What helps teams optimize content processes?
Automation (like approvals, routing, and publishing), analytics, and clear governance models help teams refine and optimize content processes. Regularly reviewing performance data and adjusting workflows keeps content operations efficient and aligned with business goals.
title
Content management
CardDescription
Build, optimize, and manage engaging websites, apps, and forms using agile tools that make global personalization easy.
cardDate
2021-04-15
cardImage
primaryTag
caas:content-type/solution
Tags
caas:content-type/solution, caas:cta/learn-more