Adobe Real-Time CDP Resources

Dive into our comprehensive resources on customer segmentation and real-time data. Find insights and tools to personalise and target your marketing efforts.

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In store. Online. The Home Depot inspires the entire experience.

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Adobe solution delivered a 431% return on investment.

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Customer Data Platform Buyer’s Guide

Power real-time experiences with the right CDP solution that unifies, organizes, and activates data across digital channels. Read the five CDP must-haves.

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Make data management your competitive advantage.

Dive into a comprehensive guide on data management trends and tools to elevate your organization’s strategy and stay ahead of the competition.

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Adobe Real-Time CDP implementation overview.

Understand the crucial steps for a successful implementation, including major phases, structuring your team, and defining clear goals and KPIs.

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Explore all Adobe Real-Time CDP resources

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43 results

43 results

2025 AI and Digital Trends in Data and Insights.

Better data management fuels engagement, growth, and cross-channel experiences. Get insights from our survey data with 3,200 CX professionals and 8,000 consumers.

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Adobe Real-Time CDP Collaboration use case guide for brands.

Learn how Adobe Real-Time Customer Data Platform Collaboration can help you run better prospecting and retargeting campaigns with publishers.

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Adobe Real-Time CDP and OneTrust Universal Consent.

See how businesses use Adobe and OneTrust to manage unified customer profiles with real-time consent and preference data.

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Coca-Cola creates personalized experiences at scale.

Coca-Cola centralizes data to personalize customer experiences with Adobe Journey Optimizer.

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U.S. Bank accelerates personalized experiences at scale.

U.S. Bank personalizes experiences at scale with Adobe Experience Cloud.

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How Telefónica is adapting true omnichannel marketing with Adobe Experience Manager as a Cloud Service.

Telefónica will connect customer experiences across nine touchpoints.

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Adobe named a Leader for B2C Customer Data Platforms.

Adobe has built an expansive CDP for the entire marketing lifecycle and has been recognized by Forrester Research. Check out the Forrester Wave: B2C Customer Data Platforms 2024 …

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Signify increases net merchandized value by 55%.

Signify delivers personalized journeys and ecommerce for its millions of global consumers.

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Create unified profiles for elevated customer experiences.

Explore our guide to building unified customer profiles and driving brand loyalty using a customer data platform that works in real time.

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1 - 9 of 43 results

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