On-demand webinar | 41 min | Free of charge
Data-driven marketing in today’s era
Summary
Join Carly Lynch, digital transformation expert at Adobe, for a 45-minute complimentary masterclass on how to best utilise customer insights in today’s era to amplify marketing ROI.
Why attend this webinar?
In this session, you will learn how to:
- Elevate personas and decode customer journeys
- Increase content engagement
- Leverage success stories of industry peers
- Accelerate marketing maturity through proven roadmaps
Intended audience
- Marketing Decision Makers
Speaker
Carly Lynch
Head of Digital Performance Strategy,
APAC, Adobe
See Carly's Linkedin
Carly is the Adobe Head of Business Consulting, Asia Pacific. As a Digital Business Transformation Leader, she has close to 2 decades of experience in leading a customer experience-driven capability, driving significant programs, building capacity, undertaking product design and development. Her success in delivering digital strategy and transformation advisory services cuts across various verticals in Financial Services, Retail, Telecommunications, Classifieds, Travel & Tourism, Media and Energy.
Ken Chan
Head of Professional Services,
Greater China, Adobe
See Ken's Linkedin
Ken is the Adobe Head of Professional Services for Greater China where his team is focused on delivering end-to-end digital transformation programs for customers by leverage Adobe Digital Experience platform. He is passionate about data analytics, particularly how to use the latest technology to find out business insights from the vast amount of online and offline data to understand customers’ needs and make more personalized communications with them.