Select the ideal targeting mix with multiple options including inventory targeting based on sites, apps, categories. Or, target based on audience segment, device type, manufacturer, OS, browser, connectivity, or location from the country level to zip code.
When your video or display ad hits the mark, you’ve provided an experience that’s tailor made to create a lasting impression. But if your ad doesn’t reach the right audience or device, you’ve wasted budget. In an environment where every marketing dollar counts, that’s something your brand just can’t afford.
With multivariate targeting, you can gain access to advanced targeting that gets your ad in front of the people you want, the location you need, and in the correct context. Adobe Advertising Cloud offers audience targeting at scale across open real-time bidding (RTB) and premium inventory, device targeting without limits, geographic targeting, and the most granular level of targeting capabilities for your audience marketing.
Better inventory targeting
Our inventory is offered at scale all open RTB, programmatic-enabled premium, and direct buys, and includes API-driven networks, such as Facebook and Snapchat. Targeting on open RTB inventory can be done at the source level.
More data for better targeting
Ingest first-party segment data into the DSP, and third-party audience data from over 40-plus data providers for granular targeting across all formats and screens.
Streamlined device targeting
Without any additional action required, all existing and newly-created Adobe Advertising Cloud batch and real-time destinations can accept both desktop cookie and mobile device ID segments from Adobe Audience Manager.
Go beyond cookies and devices to target individuals. Associate an individual’s devices to create a single profile. And with our open, agnostic platform, it’s easy to merge data sources to augment that profile. All of this can be used to find more customers with look-alike modeling.
Keep control of your brand with our industry-leading tools to ensure your advertisements display in the best possible light. Page screening capabilities detect and mitigate faulty inventory, while pre-bid filtering detects and prevents fraud, brand violations, and suboptimal viewability.
Plan and buy advertising across screens and formats. Ingest existing TV and digital plans or a combination of data sets to determine the optimal inventory mix and budget allocations by channel, then accurately measure reach, frequency, and impact.