Adobe for High Tech
Drive predictable growth with next-generation B2B experiences.
Today’s high-tech buyers expect seamless experiences between your marketing, sales, and products. Start differentiating your brand with relevant customer experiences that deliver value at the right time across every touchpoint.
Learn why a creative approach will help you keep up with the ever-changing needs of customers and how it’s done in the 2023 Adobe Digital Trends report.
High-tech success requires future-proof technology, always-on sales and marketing, and transformed routes to market.
In B2B, account-based experiences aren’t just valuable — they’re expected. Adobe Experience Cloud provides unified data, artificial intelligence-powered insights, and content automation that helps you bring relevant sales and marketing experiences to every buyer interaction.
Turn prospects into lasting customers.
Revolutionize your customer experience strategy with next-generation data management and analytics capabilities. Tap into unified people and account profiles, analyze and predict customer behaviors, and construct better account plans and campaigns for improved retention.
Learn about data insights and analytics
Discover how the right CDP can deliver exceptional experiences
Deliver engaging B2B content that converts.
Streamline deal progression using the power of integrated content and collaboration solutions. Create, manage, and automate digital content delivery to convert more prospects into more sales.
Discover how to optimize your content engine
Learn how high tech is using content and work management to increase velocity
Let buyers lead their purchasing experience.
Integrate your buyers’ digital journey within the sales process and put them in control with assisted commerce options. Gain insights to learn what they need to evaluate your products and transform digital touchpoints into opportunities for deeper sales conversations.
Learn about Adobe B2B marketing solutions
Explore how marketing and IT can create exceptional omnichannel journeys
“Whether a customer is buying a connected device or the cutting-edge chips inside, everyone now expects to have a brand experience that is captivating, connected, and relevant. Adobe Experience Platform empowers us to reimagine the way we engage customers when they embrace our transformative technologies by integrating real-time personalization into our omnichannel approach.”
SVP and CMO of Qualcomm Technologies, Inc.
Recommended for you
Build trust with consistent, personalised content at every touchpoint.
Read the Adobe 2022 report to find out more.
Pick up the pace with digital customer experiences.
View the 2022 Digital Trends – B2B In Focus report to learn how a digital-first mindset gives your customers the experiences they’re looking for.
Modernising your martech stack
High-tech companies have to do more with less and they’re on the lookout for new efficiencies and ways to contain costs. Many are finding great success through the consolidation and standardisation of their marketing tech stack.
Succeed with eCommerce in a high-tech world
Last year, the high-tech industry experienced disruption like never before. Learn what changed and how companies are using digital tools to launch target campaigns in just one day in How eCommerce Grows Revenue in High Tech.