Adobe and EY enable businesses to personalise every customer interaction with speed and intelligence.
06-16-2025
Brands today are under pressure to deliver personalised, connected experiences at scale, without slowing down or losing creative edge. It’s a challenge that demands teams to move beyond siloed tools and quick fixes. It calls for an integrated approach that brings together real-time data, content supply chain efficiency and smart customer journey orchestration.
Together, Adobe and EY help businesses transform how they engage customers. With the recent launch of EY Studio+, a new global unit dedicated to creating human-centred AI experiences, the EY-Adobe Alliance is expanding its ability to help brands unify data, democratise creativity and use the power of AI technology to drive growth.
Adobe’s enterprise technologies will underpin EY Studio+ solutions — from personalised customer journeys and connected marketing to digital products, content supply chain transformation and intelligent commerce — helping brands to turn insight into action and deliver personalisation at scale.
Together, the EY-Adobe Alliance can help brands simplify and scale customer experience through the following capabilities:
- Real-time customer insight and activation: EY teams help clients deploy the Adobe Experience Platform through solutions that unify data, surface real-time insights and power more personalised interactions across channels. That means marketing, sales and service teams can act faster and deliver with more relevance.
- Smarter content supply chains: Adobe’s creative and workflow tools, from Adobe Workfront to Firefly, are integrated into the EY Creative Factory solution to streamline marketing and digital operations and automate increasing content velocity. This helps brands deliver the right message, to the right audience, at the right time.
- Scalable, data-driven digital commerce experiences built on Adobe AEM: The EY-Adobe Alliance supports flexible, modular commerce strategies that are driven by first-party data. This can help brands build commerce journeys that are timely, personalised and adaptable to changing business needs.
At Cannes Lions this week, Adobe is highlighting the transformative power of creativity, marketing and AI in driving the future of personalised customer experiences. Together, EY and Adobe are delivering integrated solutions that address the unique needs of businesses today. To learn more about Adobe’s presence at Cannes—from interactive experiences, insightful panels and collaborations with leading brands and platforms — visit here.
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