Adobe has been operating in Europe for nearly 40 years and our commitment to our customers and partners in the region to support growth and innovation continues to be central to our mission. Adobe has extensive operations across Europe, with innovation hubs in Hamburg in Germany, Bucharest in Romania and Basel, Switzerland. We are also proud to partner with Swiss brands including Audemars Piguet, Banque Pictet, CSS Insurance, Nestlé, Sunstar and Swisscom and UBS, who use Adobe technology to deliver personalized digital experiences at scale.

To meet the growing needs of our customers, Adobe is expanding its data hosting capabilities in Switzerland to support customer deployments of Adobe Experience Platform, from early 2026. The new offer of data storage in Switzerland will enable brands to operate securely and confidently with local resources, delivering impactful, real-time customer experiences that are backed by state-of-the-art data management and compliance.

Hosted on an enterprise-grade infrastructure, customers in highly regulated industries such as financial services and the public sector, will be provided with a clear and reliable path to meet local data storage expectations, without compromising on performance or innovation.

At Adobe, privacy and security are intentionally and thoughtfully designed into the development of our tools and services. Together with our investment in privacy-by-design, this empowers organizations globally to create user-centric experiences that are supported by flexible controls that help address technical, contractual, and organizational requirements.

Expanding our offering to host data in Switzerland will deliver significant benefits to organizations, including:

• Strengthened Compliance Meeting the Most Stringent Internal Policies
  Many Swiss-based companies have internal governance frameworks that go beyond regulatory requirements. Hosting data in Switzerland provides added confidence that we have the right team and infrastructure to understand any local requirements.

• Enhanced Trust and Brand Reputation
  Data hosted locally demonstrates our commitment to data security and Swiss privacy laws. This reinforces customer trust and builds brand reputation in an increasingly privacy-conscious world.

A foundation for digital transformation

Adobe Experience Platform empowers organizations to unify, analyze, and activate customer data securely and at scale. Whether engaging consumers or managing complex B2B journeys, it brings together applications like Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer and Adobe Customer Journey Analytics to deliver personalized experiences at speed and scale on all marketing channels, powered by Adobe Experience Manager (CMS, DAM) and Adobe Commerce Cloud, both hosted in Switzerland too. With optimized data for real-time personalization, brands can accelerate innovation, while meeting regulatory requirements.

From multinational companies with a regional presence, to domestic businesses dedicated to meeting Switzerland’s evolving regulatory requirements, Adobe customers will have access to secure, local data hosting capabilities – backed by a robust platform.  Our mission is as always, to provide our customers with the confidence and technology to deliver the best personalized digital experiences at scale.

Learn more about Adobe Experience Platform here.

Since October 2024 Nadine Wolanke is Vice President & Managing Director of Adobe in Central Europe. In this role, she is responsible for the strategic and operational management of Adobe in the entire DACH region and Eastern Europe. This includes all customer and market-related activities across Adobe's entire range of solutions in Creative Cloud, Document Cloud and Experience Cloud. Nadine Wolanke brings 20 years of experience in the enterprise software business. After 7 years in various positions at IBM Germany, Nadine Wolanke worked for almost 12 years at Salesforce, where she was most recently responsible for the German business of the CRM provider as General Manager and Senior Vice President Sales.

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