FINANCIAL SERVICES USE CASE
Boost customer acquisition by engaging high-value accounts with the help of AI.
You’re under pressure to increase new account volume and quality to deliver profitable growth. Adobe helps you to identify and target high-value customers more precisely using enhanced data, tailored experiences and AI-powered media mix modelling that lets you optimise spend across channels and partners, increasing ROI.
Drive customer acquisition in financial services with Adobe Experience Cloud.
REACH NEW HIGH-VALUE PROSPECTS
Scale cross-channel prospecting with greater accuracy.
Timing and targeting are crucial for attracting new, high-quality financial customers. When potential customers are in the market for a home equity line of credit, car loan, high-yield savings account or other financial products, Adobe lets you target them across channels — and do it at scale.
- Create comprehensive audience segments using first- and second-party data for precise targeting.
- Further enhance audience insights by adding trusted, third-party partner data for a clearer view into financial needs and behaviours.
- Activate audience segments across channels to increase prospect traffic and attract new, high-quality accounts that improve campaign effectiveness and marketing ROI.
CONNECT PAID AND OWNED CHANNELS
Personalise offers and services across paid media and your digital properties.
Creating a customised financial journey has traditionally meant mass-producing landing pages or creating ad hoc journeys. Adobe makes it possible to manage personalised journeys without these by seamlessly publishing customer-targeted creative assets everywhere — from advertising channels to website experiences — to deliver the most relevant offers to customers no matter where they engage with you.
- Leverage unified customer profiles for real-time feedback on engagement, financial interests and behaviours across paid and owned channels.
- Automatically identify and deliver the content and offers most likely to keep visitors engaged.
- Seamlessly transition visitors from paid channels to your website by personalising offers on any landing page, prompting more action and leading to higher conversions.
ANALYTICS FOR THE FULL CUSTOMER JOURNEY
Measure impact across paid, earned and owned channels.
Understanding which marketing channels and tactics drive success is critical to maximising your ROI. Adobe lets you easily combine reports across traditionally siloed marketing channels and media partners to provide a complete marketing performance overview.
- Get granular, AI-driven insights into which channels, media partners and audience segments are driving the most impact.
- Optimise ad spend, decrease the cost per account and ultimately maximise marketing ROI using automated insights that identify creative fatigue so you can make in-flight targeting changes.
“All the money we’re saving to acquire members and bring in leads is being reinvested right back into our marketing. We’re having a direct impact on our business without increasing our marketing expense.”
Lisa Melton, CMO at AAA Northeast
Dig deeper into high-value account growth.
