Closed captions can be accessed in the video player.
Strategy keynote
Maximizing Marketing Performance and ROI - SK2
SPEAKERS
-
Chief Marketing Officer, AAA Northeast
-
VP Marketing Strategy Performance and Innovation, Digital Experience, Adobe
-
Sr. Practice Lead, Solutions Consulting, Adobe
-
Sr. Director of Product Management, RTCDP & AAM, Adobe
Featured Products
Session resources
No resources available for this session
Session Resources
Sign in to download session resources
ABOUT THE SESSION
The pressure is on—never has more been expected of marketing. While marketers have always had to deliver growth and performance, budgets are getting more scrutinized than ever, and marketing decision-makers feel the pressure to amplify performance and show the ROI of every dollar spent. Max Cuellar, VP of Adobe Customer Solutions, will show how you can maximize both the impact and the return on your marketing investment. You’ll also learn from Lisa Melton, CMO of AAA Northeast, who transformed their marketing approach to achieve profitable growth in a new age of hyper accountability.
Track: Commerce, Planning and Workflow, Analytics, B2B Marketing, Customer Data Management and Acquisition, Customer Journey Management, Personalized Insights and Engagement
Presentation Style: Thought leadership
Audience Type: Advertiser, Campaign manager, Digital marketer, Marketing executive, Audience strategist, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Content manager, Marketing technologist
Technical Level: General audience
Industry Focus: Automotive, Financial services
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.
ADOBE GENSTUDIO
