Strategy keynote

Maximizing Marketing Performance and ROI - SK2

Closed captions in English and Japanese can be accessed in the video player.

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  • Lisa Melton

    Chief Marketing Officer, AAA Northeast

  • Max Cuellar

    VP Marketing Strategy Performance and Innovation, Digital Experience, Adobe

  • Jennifer Qian

    Sr. Practice Lead, Solutions Consulting, Adobe

  • Ali Nazer

    Sr. Director of Product Management, RTCDP & AAM, Adobe


The pressure is on—never has more been expected of marketing. While marketers have always had to deliver growth and performance, budgets are getting more scrutinized than ever, and marketing decision-makers feel the pressure to amplify performance and show the ROI of every dollar spent. Max Cuellar, VP of Adobe Customer Solutions, will show how you can maximize both the impact and the return on your marketing investment. You’ll also learn from Lisa Melton, CMO of AAA Northeast, who transformed their marketing approach to achieve profitable growth in a new age of hyper accountability.

Track: Commerce, Planning and Workflow, Analytics, B2B Marketing, Customer Data Management and Acquisition, Customer Journey Management, Personalized Insights and Engagement

Presentation Style: Thought leadership

Audience Type: Advertiser, Campaign manager, Digital marketer, Marketing executive, Audience strategist, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Content manager, Marketing technologist

Technical Level: General audience

Industry Focus: Automotive, Financial services

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