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Strategy keynote
Maximizing Marketing Performance and ROI - ASL - SK2-1
SPEAKERS
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Sr. Director of Product Management, RTCDP & AAM, Adobe
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Sr. Practice Lead, Solutions Consulting, Adobe
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VP Marketing Strategy Performance and Innovation, Digital Experience, Adobe
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Chief Marketing Officer, AAA Northeast
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ABOUT THE SESSION
The pressure is on—never has more been expected of marketing. While marketers have always had to deliver growth and performance, budgets are getting more scrutinized than ever, and marketing decision-makers feel the pressure to amplify performance and show the ROI of every dollar spent. Max Cuellar, VP of Adobe Customer Solutions, will show how you can maximize both the impact and the return on your marketing investment. You’ll also learn from Mark Pelletier, SVP, Digital Business, and Lisa Melton, CMO of AAA Northeast, who transformed their marketing approach to achieve profitable growth in a new age of hyper accountability.
Presentation Style: Thought leadership
Technical Level: General audience
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ADOBE GENSTUDIO
