Adobe powers digital experiences for leading technology, software and services organisations.

Adobe drives experience-led growth in high tech.

The right investments don’t just drive results — they define careers. Inspire customer confidence and become a trusted technology partner by delivering seamless, connected and personalised experiences that are as innovative as the products and services you provide.

  1. Grow qualified pipeline
  2. Deepen buyer insights
  3. Scale content production
  4. Increase martech agility
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https://main--bacom--adobecom.hlx.page/assets/videos/industries/high-tech/media_1a181a3523adb80b60f3b0ac47538b255137ce323.mp4#_autoplay1 | Three buyer profiles and a personalised ad.

Supercharge pipeline creation and progression with value-driven experiences.

Fuel your high-tech pipeline and deliver predictable growth by transforming digital channels into an always-on sales engine, engaging buyers with timely, meaningful interactions that drive opportunities forward.

  • Attract, nurture and convert buyers with personalised cross-channel engagement.
  • Accelerate pipeline creation and bookings by orchestrating personalised journeys to qualify and engage buying groups.
  • Automate self-service learning journeys and qualify leads faster with dynamic, AI-generated conversations.

Learn about growing qualified pipeline

https://main--bacom--adobecom.hlx.page/assets/videos/industries/high-tech/media_1f49aa12af3d63a119746467f75d05e475978b6c4.mp4#_autoplay1 | AI Assistant prompt box with user question and generated answers.

Unify sales and marketing teams with deep buyer insights.

Whether you’re improving self-service support, reducing conversion drop-offs or driving product-led growth, AI-powered data solutions from Adobe empower your teams with comprehensive customer analytics that fuel actionable insights and results.

  • Unify people and account profiles to gain a deeper understanding of leads, buying groups and accounts.
  • Capture tech buyer behaviours during complex cross-channel journeys and convert them into sales opportunities.
  • Prove marketing ROI by understanding the impact of campaign, channel and content on pipeline and revenue.

Learn about deepening buyer insights

https://main--bacom--adobecom.hlx.page/assets/videos/industries/high-tech/media_160f484663931485f9bd0834f5a58aaa1cff575d4.mp4#_autoplay1 | Three technology ad variations for different channels.

Enable self-service buyer journeys with relevant content at scale.

Diverse buying groups, lengthy sales cycles and expansive technology portfolios demand a tremendous variety of content. Adobe solutions, powered by AI, make it easy to personalise marketing, sales and product content — from planning and creation to management and delivery.

  • Develop on-brand content variations at scale to personalise experiences for buyers across personas, industries and regions .
  • Ensure marketing and product assets are easy to find, adaptable and ready for use by your teams and partners.
  • Build and personalise web pages for stronger pre- and post-sales engagement with target accounts.

Learn about scaling content production

https://main--bacom--adobecom.hlx.page/assets/videos/industries/high-tech/media_1a25ffc25b1f07de41ce59c14378fea4b19e4f1d8.mp4#_autoplay1 | Capabilities of Adobe Experience Cloud in dialogue boxes.

Increase agility and value realisation with a modern martech stack.

Accelerate product launches, support go-to-market strategies and extract greater value from technology with a comprehensive suite of digital marketing tools built on a unified, AI-first platform.

  • Enhance productivity and expand Adobe product proficiency with a conversational AI assistant.
  • Streamline customer data management by ingesting and standardising customer data from varied sources, providing teams with a 360-degree view of people, accounts and buying groups.
  • Maximise site performance and captivate buyers with impactful experiences, all managed through the cloud for agility and efficiency.

Learn about increasing martech agility

https://main--bacom--adobecom.hlx.page/assets/icons/industries/high-tech/customer-story-logo-qualcomm.svg | Qualcomm

“Whether a customer is buying a connected device or the cutting-edge chips inside, everyone now expects to have a brand experience that is captivating, connected and relevant. Adobe Experience Platform empowers us to reimagine the way we engage customers when they embrace our transformative technologies by integrating real-time personalisation into our omnichannel approach.”

Don McGuire, SVP and CMO of Qualcomm Technologies, Inc.

Dive deeper into what Adobe can do for your high-tech organisation.

Content as a Service v3 - high tech deeper content - Friday, 13 December 2024 at 09.23 (no-lazy)