Adobe Experience Manager Sites

Every minute, every second — you’re making experiences personal.

Adobe Experience Manager Sites equips marketers and developers with a user-friendly suite of composable content services all wrapped into one CMS platform. Quickly deliver high-affect personalised experiences across any channel, from any team. 

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Explore the benefits of Adobe Experience Manager Sites.

Experiences uniquely personalised to deliver outsized impact.

Deepen engagement with the fastest experiences across channels. Experiment, tailor and deliver meaningful and performant content that drives business impact.

Simplified rapid development.

Build and deploy web experiences quickly with common developer tools, flexible modern frameworks and decoupled architectures and customisable layouts for richer and more immersive, omnichannel experiences.

Simplified development for heightened throughput.

Create content using the tool of your choice including, Microsoft Word and Google Docs and publish at high velocity. Harmonise content creation with automated workflows and seamless collaboration.

Machine learning unlocks limitless content reusability.

Let AI and machine learning help your teams create, manage, deliver and optimise great content and experiences for your customers.

Here’s why Adobe Experience Manager Sites is different.

Easy site creation

Build experiences as unique as your strategy.

Whether you need an immersive shopping site, a mobile app, learning portal or company intranet, Experience Manager Sites was created to give you the flexibility and freedom to create the experiences of tomorrow, today.

Headless CMS

We work with all your technology — actually, we make it better, faster and more connected.

Customise and extend the functionality of your CMS with our headless capabilities, API-first architecture and vast number of integrations. Adobe Experience Manager headless CMS is the most flexible content management system that helps teams quickly build and deliver customer experiences across all channels and devices.

Adobe integrations

Powered by the experience technology experts.

Direct integration with the suite of Adobe Experience products though Adobe Experience Platform lets you build smarter, more personal and more timely experiences.

Gartner names Adobe a Leader in its 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms report for the 5th year in a row.


Immersive experiences heightened with intelligence.

Adobe Sensei GenAI for Experience Manager Sites provides tools for copywriting, re-writing, summarisation and elaboration and tone of voice changes all within the editing interface. With Sensei GenAI, you can autonomously create content that is:

  • Brand aware - Create content that incorporates brand tone of voice, style guidelines and other specific requirements.
  • Personalised by audience - Leverage granular content performance insights to personalise for any persona across all channels.
  • Region specific - Go beyond translation and adapt your content based on regional preferences and behaviour patterns.
  • Continually optimised - Run experiments to determine which variations perform best and use insights to improve future AI-generated content.
Chipotle Mexican Grill

“Adobe Experience Manager is at the core of our digital experiences. It’s the platform on which we’ve built our web experiences and AEM headless enables us to power our mobile app experiences as well. It makes it easier for our teams to quickly and efficiently deliver content to our mobile apps, as well as our web properties.”

Nicole West, VP of Digital Strategy & Product, Chipotle

Gartner Magic Quadrant for Digital Experience Platforms

Adobe beats the top 16 competitors in digital experience technology.

Noting our innovative, sophisticated and broad capabilities, Gartner named Adobe a Leader in its 2022 Gartner® Magic Quadrant™ for Digital Experience Platforms.

Better together

Do even more with a little help from these Experience Manager friends.

Connect Adobe products to create experiences that are right on time and just right for your customers.

Adobe Experience Manager Sites + Adobe Target + Adobe Analytics

Tailor experiences with rules-based and location-based targeting to increase customer engagement and use A/B and multivariate testing to fine-tune every engagement. 

Experience Manager Sites + Adobe Commerce

Create immersive shopping experiences by enriching product pages with editorial content and manage both content and commerce with a single integrated system.

Experience Manager Sites + Customer Journey Analytics

Understand and measure the characteristics of experiences that resonate with your customers to optimise content creation for any audience segment.

Join the discussion with Adobe on how the Manufacturing landscape is changing through personalised digital experiences.

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