With unauthenticated visitors, marketers typically ignore one-to-one considerations and, instead, deliver campaigns targeted at a broad base of unauthenticated traffic. Adobe lets you recognise these visitors and personalise their experience based on their past behaviour and the current context of their visit, such as channel, device and more.
- Recognise visitors who haven’t logged in and use data to segment audiences and publish them for activation.
- Recognise if a customer signed in before and use the identity graph to link profile data to behavioural data to retarget across devices.
- Personalise site experience based on past browsing activity.
- Respect consumer privacy by preventing the merger of authenticated and unauthenticated profiles for personalisation.