Marketer with two web experiences for an A/B test and the results

ADOBE TARGET

Maximise customer conversions with engaging, personalised experiences.

Adobe Target optimises and personalises the most essential digital interactions, so you can improve the metrics that matter most — conversions, retention, revenue and more.

Watch overview

Explore the features and capabilities of Adobe Target.

With customisable AI algorithms and powerful integrations with Adobe Experience Platform, Target optimises and personalises the most important digital interactions to deliver greater revenue impact.

Recent customer activity data used to personalise a car offer email

Contextual and relevant interactions.

  • Get a decisioning engine that uses real-time visitor interactions and behaviours to deliver relevant content and offers across channels. Use rule-based criteria to define web or mobile interactions for audience segments.
  • Deliver same-page and next-page personalisation in real time based on customer interactions.
  • Deliver personalised content — including tailored product selections — and rank the order offers and navigation options that are most likely to convert.

IDC found that Adobe Target delivered a 651% ROI over three years.

Driving results for some of the world’s biggest companies.

AT&T customer story

Increased conversion by 38%.

City National Bank customer story

Increased engagement by +125% with +76 new segments.

Nvidia customer story

Drove +182k more clicks every year and +150k fewer bounces every year.

Learn more about Adobe Target.

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