18 Proven Email Marketing Best Practices

You may have heard the phrase “email is dead” — customers have so many other digital distractions that many marketers presume they don't pay attention to emails any more. But this actually couldn't be further from the truth.

To date, there are 3.9 billion daily email users and that number is anticipated to reach 4.3 billion by 2023. Email has a proven effect on customer behaviour: according to a study by SalesCycle, 59% of respondents said that marketing emails influence their purchasing decisions. In fact, Experian found that transactional emails have 8 times more opens and clicks and can generate 6 times more revenue than any other type of email.

Marketers know that email marketing is here to stay. The US spent over $350 million on email advertising last year and 59% of marketers cite email as their biggest source of ROI. So how do you make email marketing work for you? We've identified 18 different methods you can use to boost the effectiveness of your email marketing campaigns.