How Adobe can help.
Recognised by Forrester as a Leader in data management platforms, Adobe Audience Manager helps you do the following.
Understand customers across devices. Adobe Audience Manager uses identity management tools and device graphs to tie device IDs to individuals or groups. If a customer starts using a device you don’t recognise, you can use second-party data available through a network or co-op to supplement your own, building a complete view of your customer. This allows you to send consistent messaging across devices, whether your customers log in to your site or not.
Integrate with existing systems. Native integration with Adobe Experience Cloud allows Audience Manager to ingest data from Adobe solutions and dozens of third-party providers for use in creating audience segments. Those segments can then be exported to other Adobe products for use in personalisation and campaigns, multiple DSPs and server-side platforms (SSPs).
Activate your best audiences. Reach more of your highest-value customers by pushing your audience segments to the platforms you choose. Segments can include information about how recently a customer has visited your site or mobile app and how often they do so, helping you to make sure you always send the most relevant messages.
Measure your performance. Find out which audience segments are performing well and where you might need to make some adjustments. Discover new segments you might not have considered for targeting.
Get more value across the enterprise. Adobe Audience Manager plays an important role in paid media targeting, but the real value comes when everyone in your organisation can use customer data as a single source of truth to provide consistent, compelling experiences.
Deliver real-time experiences. Ingest data in real time from onsite and off-line data sources, such as call centres or in-store purchases. Then export segment qualifications in real time to marketing platforms.
Balance transparency and privacy. Protect your brand and data partners and build customer trust by getting a clear view into how your technology works so you can ensure you’re not violating company, regional or national policies around data privacy.