Webinar
Stories from Within: The human side of analytics, with behavioural scientist Colin Strong
Marketers have it tough right now!
Media costs are increasing, and the cost-of-living crisis is driving more considered spending, all whilst marketing targets remain as high as ever. Marketing teams are being asked to do more with less.
To boost digital performance, streamline spending, and maximise returns, marketers must focus on improving their business analytics.
This interview series offers marketers the opportunity to hear 'stories from within' as we sit down to speak to industry experts about their first-hand experiences and learnings from improving their analytics and the game-changing insights they’ve unlocked.
In this third episode, we speak to the Head of Behavioural Science from IPSOS, Colin Strong. The interview looks at:
- Human biases impacting data analysis
- Understanding the person behind the data
- The role of the analyst in this new era of AI
- Colin’s mission as Head of Behavioural Science at IPSOS
- How to successfully facilitate organisational change
Speakers
Colin Strong
Colin Strong is Global Head of Behavioural Science at Ipsos, providing leadership on the application of the discipline to a wide range of client challenges.
While the work of the behavioural science team at Ipsos covers both private and public sector, with recent activities in sustainability, disrupted brand choice, organisational change and financial wellbeing. Colin and his team have developed a significant reputation in behaviour change, developing a system that delivers sustained change in a wide range of contexts.
Georgia Scott
Georgia Scott heads up the Solutions Marketing team at Adobe.