Business buyers can find more product information in more places than ever before. And while businesseslike having all this data, it ultimately makes the buying process more difficult. As the wave of information that business buyers must sort through swells, vendors become part of a massive sea of options and are harder and harder to differentiate.
So, how do you stand out? Offer a buyer's journey that's simple — and even pleasant — to navigate.
Use this checklist to ensure that you're on the right track to efficiently personalising and streamlining your buyer's journey and discover the Marketo Engage capabilities that can help.