No matter where you're starting, marketing attribution is essential to securing your team's reputation as a revenue driver. C-level executives are always looking for ways to “stay lean” in areas of the business they view as having more cost than benefit and marketingbudgetsareoften the target of such cost cutting initiatives. This means it's up to marketers to prove that their spend is contributing to the bottom line.
In this eBook, you'll learn:
- Why you need marketing attribution to solidify marketing as a revenue driver
- What data to measure to prove value, the models that best help you to measure it and how to stay on top of your buyer journey so you don't miss important moments in the cycle.
- How automation can make attribution easier and more accessible for teams of any size