Adobe Resource Center

Customer Experience at ZEISS: How data creates customer centricity

ZEISS uses AEM Sites and Adobe Real-Time CDP as a solid foundation to fulfill customer needs.

Reimagining IBM’s content supply chain with GenAI.

An IBM video testimonial about reimagining the content supply chain using generative AI to scale personalisation and unlock real creative value.

How Adobe and Databricks are transforming Unified Customer Experiences.

Learn how the powerful partnership of Adobe and Databricks integrates AI and data to enable seamless audience activation, real-time personalisation and data-driven customer exper…

Real-Time CDP Collaboration — improving co-marketing efforts.

Unlock scalable, secure and efficient data collaboration with Adobe Real-Time CDP Collaboration to boost audience reach and ROI.

2025 AI and Digital Trends in Data and Insights.

Better data management fuels engagement, growth and cross-channel experiences. Get insights from our survey data with 3,200 CX professionals and 8,000 consumers.

The 2025 AI and Digital Trends report reveals the latest industry shifts.

Learn how organisations are using connected data and AI to redefine how they connect with customers, streamline operations and drive innovation.

Top customer experience initiatives for CIOs in 2025.

Check out the Adobe 2025 AI and Digital Trends findings to learn how CIOs are driving transformation and delivering on customer experience expectations.

The top customer experience initiatives for CMOs in 2025.

Explore the trends shaping the future of marketing. Discover how CMOs are taking initiative to transform their organisations and redefine customer experiences.

The current and future state of AI-driven customer experience orchestration.

The Adobe 2025 AI and Digital Trends report reveals how generative AI and agentic AI help companies meet the demand for personalisation.