Adobe commissioned Forrester Consulting to revisit our landmark personalisation study to understand how customer journeys are evolving in the era of AI. They surveyed over 1,800 B2C and B2B buyers and business leaders to uncover the latest insights into the power of personalised moments.
of customers expect organisations to understand when, where and how they want personalised interactions.
of B2B buyers would share personal information for experiences that deliver value.
the number of times experience leaders are more likely to use AI/ML for content analytics, intelligent content creation and automatic metadata tagging.
