2012 CSO Insights Lead Management Optimisation Study

About the Report

The 2012 Survey Results Are In!

Each year, CSO Insights, in partnership with Marketo, conducts the Lead Management Optimisation Study to gain visibility into the role marketing plays in delivering sales opportunities.

This study reveals how marketing is helping sales effectively hit their revenue targets. See results from 400 firms surveyed on their:

  • Top rated lead generation programmes
  • Average percentage of leads turned over to sales
  • Best metrics to track lead management ROI
  • Strategic marketing objectives for 2012

Discover how to leverage people, processes and technology to optimise your lead management strategy.

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