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REPORT
2012 CSO Insights Lead Management Optimisation Study
About the Report
The 2012 Survey Results Are In!
Each year, CSO Insights, in partnership with Marketo, conducts the Lead Management Optimisation Study to gain visibility into the role marketing plays in delivering sales opportunities.
This study reveals how marketing is helping sales effectively hit their revenue targets. See results from 400 firms surveyed on their:
- Top rated lead generation programmes
- Average percentage of leads turned over to sales
- Best metrics to track lead management ROI
- Strategic marketing objectives for 2012
Discover how to leverage people, processes and technology to optimise your lead management strategy.
title
Lead management optimisation strategies help hit revenue targets
CardDescription
A joint study with CSO Insights and Marketo Engage reveals how to leverage people, processes and technology to boost sales.
cardDate
2021-12-24
altCardImageText
cardImage
original_entity_id
20a30695-63be-33fe-9a83-a86f102d9ad7
primaryTag
caas:content-type/report
Tags
caas:business-unit/experience-cloud, caas:region/north-america, caas:products/marketo-engage-bizible, caas:related-product/marketo-engage, caas:topic/marketing-automation, caas:products/marketo-engage-bizible, caas:content-type/report, caas:content-type/report