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Hello adidas, don’t be defeated by the unknown.

Get ahead of the game! Discover our perspective on the perfect digital shopping experience for adidas.

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“Consumers are seeking phenomenal experiences … Think in terms of a subscription model, where people can grow their subscriptions with every click.”

Shantanu Narayen, Chairman, President & CEO at Adobe

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What’s next for adidas in digital?

When digital signals in the upper funnel, consumer profiles, celebrity content, and retail data all work together, you can create powerful digital shopping experiences that are in sync with customers—on every channel. Discover these match-winning digital tactics for adidas in our Flipbook.

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Great experiences have the power to inspire, transform, and move the world forward.

But on today’s playing field, these experiences must combine both creativity and empowering digital business. Let’s team up and change the world by enhancing both.

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New tactics for the modern game from other industries

Duration: 30 Minutes

From data to personal connections: Excite your customers across all channels with Adobe Real-Time CDP.

Learn how to personalize better so you can grow faster. Join us as we discuss an innovative customer case and discover how you can leverage user data and IoT to keep your customers excited.

The session is in German with English subtitles.

Learn more Watch the video

Duration: 15 Minutes

Personalization is the engine but data is fuel.

Learn how to view, manage, and update customer profiles in real time with Adobe Real-Time CDP and how to build customer loyalty with customized customer journeys.

The session is in German with English subtitles.

Learn more Watch the video

Duration: 15 Minutes

The cookieless future: Focus your marketing budget on building real-time relationships.

By 2024, third-party cookies will no longer play a role in marketing. Join us to discover how you can keep on delivering personalized, real-time experiences to help grow customer loyalty and brand love in a cookieless world.

The session is in German with English subtitles.

Learn more Watch the video

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Get inspired by other sport industry brands

Adobe and Nike analytics competition

For the 2020 Adobe Analytics Challenge, college student teams were tasked with looking at the overall Nike consumer journey. The challenge - to define what that experience could look like, and what the personalization strategy could entail for a variety of consumer persona.

See the results here

Helly Hansen blends commerce and content

For a company with a legacy of first-to-market innovations, transforming their digital experiences was the next frontier. Learn how this Norwegian clothing brand boosted mobile traffic by 48% and increased overall revenue by more than 45% with a pioneering eCommerce platform.

Get more details here

High Performance DAM at Under Armour

Under Armour has aim to inspire excellence. It is therefore important that their digital experiences reflect the quality of their products. In this technical session, you’ll hear the real-world details of Under Armour’s DAM migration to Adobe’s cloud service, Experience Manager Assets, and the benefits realized by doing so.

Learn more here

3D Substance customer case

3D digital artworks don’t just give brands more creative potential, they also accelerate content creation, streamline product approvals, and reduce production costs. See how CGI production company, IDNG, use Adobe software to redefine the product lifecycle, from conception to prototyping, manufacturing, marketing and post-sales support.

See innovation in action here

Put your data to work in real time.

Discover how the Adobe Experience Platform can help to transform all your data —Adobe and non-Adobe — into robust customer profiles that update in real time and uses AI-driven insights to help you to deliver the right experiences across every channel.

Watch the platform story

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Hello adidas, meet your unfair advantage.

The entire Adobe account team are here to give you the edge. So, why not challenge us to help you create great experiences that inspire, transform and move the world forward? Our team of dedicated specialists work together cohesively to support you with enhancing creativity and empowering digital business.

  1. Team for Digital Experience
  2. Team for Digital Media
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With Adobe Experience Cloud you can easily manage the entire customer experience with real-time data, personalization at scale, and more.

Do you have questions on data analytics, CMS, Digital Asset Management, personalization, e-commerce, marketing automation or work management? We’ve got the answers. Talk to us.

“I strive to push the limits of adidas’ digital experiences.”

B Maximilian Happel
Client Director
mhappel@adobe.com
+49 173 852 1503

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Tuba Gümüş

Senior Customer Success Manager

tgumus@adobe.com
+49 1520 892 5507

“My goal is to make your experience of working with Adobe a positive one.”

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Matthias Recktenwald

Principal Solutions Consultant

matthias@adobe.com
+49 172 672 1649

“Your innovation together with our creative DNA is a winning combination.”

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The Adobe Creative Cloud and Document Cloud can help you express your infinite creativity and enjoy the world’s leading electronic solutions for remote teams.

Do you have questions about creating multichannel campaign assets, 3D-design, prototypes for mobile user experiences, or creating large-scale video content, PDF and electronic signatures? Don’t miss the mark. Talk to us.

Julia Monning
Customer Success Manager

monning@adobe.com

Open profile

Matthias Schulze
Principal Solution Consultant

mschulze@adobe.com

+49 172 8280 255

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Linda Hammer
Account Executive

lhammer@adobe.com

Open profile

Innovation is a contact sport

By connecting to the right team, you know you’re set up to draw from dedicated skillsets and areas of expertise. Got a business hurdle you need to clear? Or just want to know more about your teammates and our solutions? We’re here with the assist.

CREATIVE CLOUD AND DOCUMENT CLOUD

Unleash creativity & accelerate productivity

Contact us for unleashing creativity and accelerating document productivity boosting awareness, loyalty and the bottom line

Contact us

EXPERIENCE CLOUD

Unleash unbridled power

Contact us for enhanced ways of powering digital experiences – with real-time data analytics, scalable personalization and more.

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