Adobe Digital Leaders Webinar:
Solving for Personalized Insights and Engagement
Hosted by Adobe and Featuring Forrester
Duration: 45 minutes
Available On Demand
Today, many enterprises are hampered by fragmented data, systems, and teams, resulting in inconsistent and unimpressive customer experiences. To overcome these challenges and impactfully engage with customers, brands are investing in connected technology that natively supports personalized insights and engagement. But the first question most organizations have as they begin to explore this new investment is, "What’s the return on investment?" To address this question head-on, Adobe commissioned Forrester Consulting to produce a Total Economic Impact (TEI) study to help brands understand the bottom and topline impact they can expect when investing in Adobe technology to support personalized insights and engagement.
Join Ryan Fleisch with Adobe, and guest speakers Joe Stanhope and Corey McNair with Forrester, as they unpack the results of the study. They’ll uncover how customers unlock the following key benefits when investing in personalized insights and engagement powered by Adobe Experience Platform:
-Omnichannel insights and analysis with Adobe Customer Journey Analytics
-Actionable profiles for personalization across the customer lifecycle with Adobe Real-Time Customer Data Platform
-Right-time engagement across any journey with Adobe Journey Optimizer
Register to watch on demand today.
Corey McNair
Senior Consultant
Forrester
Corey McNair is a Senior Consultant for the Total Economic Impact™ practice at Forrester. He works with technology clients like Adobe to demonstrate and justify the return on investment and business value of technology.
Joe Stanhope
Vice President and Principal Analyst
Forrester
Joe is a vice president and principal analyst at Forrester, serving B2C marketing professionals. He is a leading expert on the intersection of marketing and technology. Joe's research focuses on exploring strategies for leveraging technology — including enterprise marketing software suites, customer analytics, cross-channel campaign management, customer data platforms, and identity management — to deliver relevant and engaging customer experiences. Joe also researches the long-term trajectory of the marketing technology ecosystem and its implications for marketing organizations, technology suppliers, and services providers.
Ryan Fleisch
Director of Product Marketing
Adobe
Ryan Fleisch serves as Head of Product Marketing for Adobe Real-Time CDP and Audience Manager. His current role coupled with his previous leadership roles in Solution Consulting have allowed him to understand the technical nuances of marketing and advertising technology as well as the big-picture trends that are transforming the industry at large. Prior to Adobe, Ryan worked at J.Crew and iProspect allowing him to gain a strong understanding of challenges and needs from both a client and agency perspective.